Swot Analysis for Coke

Strengths Weaknesses/Limitations, Opportunities, and  Threats involved in the business Coca Cola SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading  manufacturer, distributor and marketer of  Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brandname and brand  portfolio. Business-Week and Interbrand, a branding consultancy, recognizeCoca-Cola as one of the leading brands in their top 100  global brands ranking in 2006. TheBusiness Week-Interbred valued Coca-Cola at $67,000 million in 2006.Coca-Cola ranks wellahead of its close competitor Pepsi which has a ranking of 22  having a brand value of $12,690million The Company’s strong brand value facilitates customer recall and allows  Coca-Cola topenetrate markets. However, the company  is threatened by intense competition which could  havean adverse impact on the company’s market share. Strengths Weaknesses World’s leading brand Large scale of operation s Robust revenue growth in three segment Negative publicity Sluggish performance in  North America Decline in cash from operating  activities Opportunities ThreatsAcquisitions Intense competition Growing bottled water market Growing Hispanic population in USIntense competition. Dependence on bottling partners Sluggish growth of carbonated beverages Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a  strong brand portfolio. Business-Week and Interbrand, a branding  consultancy, recognize. Coca-Cola as one of the leading brands in their top 100  global brands ranking in2006. The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006.Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22  having a brand value of  $12,690 million Furthermore, Coca-Cola owns a large portfolio of  product brands. The company owns four of the top five soft drink brands in the  world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company  to introduce brand extensions such  as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has  made large investments in brand promotions. Consequently, Coca-cola is one  of the best recognized  global brands.The company’s strong brand value facilitates customer recall and  allows Coca-Cola to penetrate new markets and consolidate existing ones. Strengths World’s leading brand Coca-Cola has strong brand recognition across the globe. The company has a leading brandvalue and a  strong brand portfolio. Business-Week and Interbrand, a branding  consultancy,recognize. Coca-Cola as one of the leading brands in their top 100  global brands ranking in2006. The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006.Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22  having a brand value of  $12 ,690 million Furthermore, Coca-Cola owns a large portfolio of  product brands. The companyowns four of the top five soft drink brands in the  world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company  to introduce brand extensions such  as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has  made large investments in brandpromotions. Consequently, Coca-cola is one  of the best recognized  global brands.Thecompany’s strong brand value facilitates customer recall and  allows Coca-Cola to penetrate newmarkets and consolidate existing ones. Coca-Cola Company, The SWOT Analysis Large scale of  operations With revenues in excess of $24 billion Coca-Cola has a large scale of  operation. Coca-Cola is the largest manufacturer, distributor and marketer of  nonalcoholic beverage concentrates and syrups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries.Of the approximately 52billion  beverage  servings  of  all  types  consumed  worldwide  every  day,  beverages  bearingtrademarks owned by or licensed to Coca-Cola account for more than 1. 4 billion. The company’s operations are supported by  a strong infrastructure across the world. Coca-Cola owns and  operates  32  principal beverage concentrates  and/or  syrup manufacturing plantslocatedthroughout the world. In addition, it owns or has interest in 37 operations with 95 principalbeverage bottling and  canning  plants  located outside the  US.The  company  also owns bottledwater  production  and  still  beverage  facilities  as  well  as  a  facility  that  manufactures  juiceconcentrates. The  company’s large  scale  of operation allows it  to  feed upcoming  markets withrelative ease and enhances  its revenue generation capacity. Robus t revenue growth in three segments Coca-cola’s revenues recorded a double digit  growth, in three operating segments. These threesegments are Latin America, ‘East, South Asia, and  Pacific Rim’ and Bottling investments. Revenues from Latin America grew by 20. % during fiscal 2006,  over 2005. During the  sameperiod, revenues from ‘East, South Asia, and Pacific Rim’ grew by 10. 6% while revenues from  thebottling investments segment by  19. 9%. Together, the  three segments of  Latin America, ‘East,South Asia, and Pacific Rim’ and bottling investments, accounted for 34. 8% of total revenuesduring fiscal 2006. Robust revenues growth rates in these segments  contributed to top-linegrowth for Coca-Cola during 2006. Weaknesses Negative  publicity The company  received negative publicity  in  India  during  September 2006.The  company  wasaccused  by  the  Center  for  Science  and  Environment  (CSE)  of  selling  products  containingpesticide residues. Coca-Cola products sold in and around the Indian national capital regioncontained  a  hazardous  pesticide  residue. These  pesticides included chemicals which  couldcause cancers, damage the nervous  and reproductive systems and reduce bone  mineral density. Such negative publicity could adversely impact the company’s brand image and the demand for  Coca-Cola products. This could also have an  adverse impact on the company’s growth prospectsin the international markets.Sluggish performance in North America Coca-Cola’s performance in North America was far from robust. North America is Coca-Cola’score market generating  about 30%  of total  revenues during  fiscal  2006. Therefore, a  strongperformance in North America is important for the company. Coca-Cola Company, The SWOT AnalysisIn North America the sale of unit cases did not record any growth. Unit c ase retail volume inNorth America decreased 1% primarily due to weak sparkling beverage trends in the second half  of  2006 and  decline  in the  warehouse-delivered water and  juice  businesses.Moreover,  thecompany also expects performance in  North America to be  weak during 2007. Sluggish performance in North America could impact the company’s future growth prospects andprevent Coca-Cola from recording a more  robust top-line growth. Decline in cash from  operating activities The company’s cash flow from operating activities declined during fiscal 2006. Cash flows fromoperating activities decreased 7% in 2006 compared to 2005. Net cash provided by  operatingactivities reached $5,957 million in 2006, from $6,423 million in 2005.Coca-Cola’s cash flowsfrom operating activities in 2006 also decreased compared with 2005 as a result of a contributionof  approximately $216  million to  a  tax-qualified trust  to  fund retiree m edical benefits. Thedecrease was also the result of certain marketing accruals recorded in 2005. Decline in cash from operating  activities reduces availability of funds for the company’s investingand financing activities, which, in turn, increases the  company’s exposure to debt markets andfluctuating interest rates. Opportunities AcquisitionsFor the last one year, Coca-Cola has been aggressively adopting the inorganic growth path. During  2006,  its  acquisitions  included  Kerry  Beverages,  (KBL),  which  was  subsequently,reappointed Coca-Cola China Industries (CCCIL). Coca-Cola acquired a controlling shareholdingin KBL, its bottling joint venture with the Kerry Group, in Hong Kong. The acquisition extendedCoca-Cola’s control over manufacturing and distribution joint ventures in nine Chinese provinces. In Germany the company acquired Apollinaris which sells sparkling and still mineral water inGermany.Coca-Cola has also acquired a 100 % interest in TJC Holdings, a bottling company inSouth Africa. Coca-Cola also made acquisitions in Australia and New Zealand during 2006. These acquisitions strengthened Coca-Cola’s international operations. These also give Coca-Cola an opportunity for growth, through new product launch or greater penetration of existingmarkets. Stronger  international  operations  increase  the  company’s  capacity  to  penetrate  internationalmarkets and also gives it an opportunity to diversity its revenue stream.Coca-Cola Company, The SWOT Analysis Growing bottled water market Bottled water is one of the fastest-growing segments in the world’s food and beverage marketowing to increasing health concerns. The market for bottled water in the US generated revenuesof about $15. 6 billion in 2006. Market consumption volumes were estimated to be 30 billion litersin 2006. The market's consumption volume is expected to rise to 38. 6 billion units by the end of  20 10. This represents a CAGR of 6. 9% during 2005-2010.In terms of value, the bottled water  market is forecast to reach $19. 3 billion by the end of 2010. In the bottled water market, therevenue  of  flavored  water  (water-based, slightly sweetened  refreshment  drink)  segment  isgrowing by about  $10 billion annually. The company’s Dasani brand water is  the third best-sellingbottled water in the US. Coca-Cola could leverage its strong position in the bottled water segment to take advantage of  growing demand for  flavored water. Growing Hispanic population in US

Bullying

We’ve all experienced bullying at some point in our lives. But bullying is more than just a part of growing up. It is a form of aggressiveness or violent behavior shown to children who are quiet, shy or unsociable. Bullying can often be started with rumors and can result in very serious and unimaginable consequences such as suicide. Since bullying is such a prevalent problem in todays world, a solution is necessary to stop this atrocious act from being committed. Bullying occurs when kids aren't tolerant of each other, therefore they will start picking on one another.There are different types of bullying. The most common form is cyber bullying. This one and verbal bullying are one of the most hurtful types someone could ever experience. I’ve experienced both, at the age of twelve. I was new to the school, just like twenty other students; but for some reasons, they had decided to pick on me. It was a typical Tuesday, when I entered the classroom, everyone was surrounding one of my classmates laptop. Like any other curious student would, I went to see what was going on.On this boy’s screen was a picture of me he had gotten from Facebook, with the head of a horse replacing mine. Everyone was laughing. My response to this was violence, which actually motivated them even more since I was responding to their provocation. If bullying goes on for a long while, there can be negative effects. 86 percent of students said that bullying causes students or teens to turn violent. I can totally relate to this statistic. At first, I tried ignoring name calling and hurtful comments about my looks.But as it grew bigger, I had become aggressive as a way of dealing with frustration. Researchers from Finland discovered that victims suffer from anxiety disorders, such as depression, panic disorder, etc. Sometimes the disorders can also cause difficulties with the victims' family and friends. I had become very distant and arrogant with my family, especially with m y mother. I would release all the tension I had gotten from school onto her. I also felt lonely and sad. My self-esteem had decreased and so did my social life.In some cases, the bullying may be so severe and may go on for so long that the victim may actually commit suicide, which is called bullycide when related to bullying. There are many strategies you can use to stop bullies and to help others. As a victim, you need to stand up for yourself. The best way to deal with bullies and bullying is to ask other people for help. Victims may go to friends, teachers, parents, or other adults for help. After my mother found out about what was happening she talked to the bullies’ parents and everything had ceased the next day.Another important part of dealing with a bully is remaining calm and not letting the bully get a reaction out of you. Bullies want to feel a sense of power over their victims. However, bullies only have this sense of power if you give it to them. Don't! Make sure that you stay calm. Bullying is a universal problem faced by kids of every age. It happens in schools, neighborhoods, and homes every single day. It can end into very serious circumstances and can ruin someone’s life. Bullying is not worth suffering for so don’t wait for it to get worse, don’t be scared to ask for help or help others.

Lord of The Rings/Kite Runner Compare and Contrast Essay Essay

What objects do you associate innocence with? Marriage, virginity, a childhood toy? When we think of dominance we think of war; we think of negativity. When the phrase ‘parental influence’ comes to mind, we go to our mothers tucking us into bed and watching the game with our fathers—at least that is what us lucky ones think of. Not everyone is lucky enough to have that innocence stored forever, violent free lives, and a mother and father by our side. The Kite Runner and Lord of the Flies have many similarities, particularly when comparing themes such as loss of innocence, power and dominance, and paternal influences and the ways in which they are depicted through symbolism and irony. From the beginning of The Kite Runner Hoseinni showed innocence through Amir’s passion and longing for kites, but not any kite; Amir longed for the winning kite in the annual kite flying tournament. Kites were constantly present during Amir’s childhood. They were his goodness and his purity; the goodness and purity of Afghanistan at that time. Amir’s innocence was stolen by him when he was twelve-years-old by the neighborhood bully, Assef. Amir longed for the winning kite, but at the expense of his friend, Hassan: â€Å"But there were two things amid the garbage that I couldn’t stop looking at: One was the blue kite resting against the wall,† (75). Amir witnessed the rape of Hassan, and after he took his trophy kite home and hung it up on the wall it mocked him, reminding him of his cowardice, and the purity and the innocence that were taken from him. When Amir returned to Kabul as an adult there were no kites. Afghanistan had been run over by the Taliban and everything had been destroyed, just like the innocence that was taken by Amir and the goodness and that was stolen from him. In The Kite Runner, Amir wanted the winning kite. After witnessing the rape of Hassan—witnessing his beloved friend sacrifice himself for the first place kite and seeing Kabul in ruin with the kites gone and the tournaments ended, he craves the innocence and goodness of his past. In Lord of the Flies, Golding used symbols very similarly to Hoseinni’s use of the kite as a symbol of innocence. Instead of an object or toy, Golding used Simon to show purity. Simon, the quiet and kind hearted boy, was murdered savagely by his peers. Simon had been the good and the innocent on the island; unlike the other boys he knew that the evil was inside of the others, though he himself had been too good for the evil. Simon was taken away from the boys but not by outsiders, like the Taliban; the boys themselves took Simon away, unlike The Kite Runner where Assef and the Taliban took the innocence away from Amir. â€Å"There were no words, and no movements but the tearing of teeth and claws† (153). The boys turned into savages and took Simon away from themselves. Unlike The Kite Runner, Simon and innocence were not wanted and were easily thrown away. As goodness was being murdered, the boys turned into monsters. Not once did they think of what was being depleted. Another theme shared by the two novels is the idea of power and dominance. In The Kite Runner, Hoseinni showed this through the bully Assef, who later became a Taliban official. Not only did Hoseinni use Assef and the Taliban as symbols of power, but he enforced them through irony. One example of dramatic irony in The Kite Runner took place when Baba was talking to Amir as a child. Baba said to him, â€Å"’God help us all if Afghanistan ever falls into their hands! ’† (17). Baba was referring to the Taliban and how he hoped they would never come into power, though consequently, the Taliban later dominate Afghanistan. Baba pleads to God for help if the Taliban run over, he pleads to a God that he doesn’t necessarily believe in, and ironically, the Taliban justify all of their actions with the word of God. Likewise, Golding used Jack and his hunters to illustrate power and dominance in Lord of the Flies. In order to assert their dominance Jack and his hunters murdered the pig in an ostentatious manner thinking that being flashy and strong will bring respect. Not only did Jack allege his power through conspicuous hunting acts, but he also imposed power with his violent mannerisms towards Ralph, Piggy, and the others. Jack is not the only power figure in this story. In turn, the British official that appeared to rescue the boys has a stature of power along with the British army. Golding expressed his love of irony with the British soldier on the island as well. The boys had been creating their own war on the island, and they were, in a way, mimicking the war that had been happening on a world-wide scale. Golding did not stop here, as the British soldier then observed the boys savagery, he reprimanded them for not being more proper and British. â€Å"’I should have thought that a pack of British boys—you’re all British, aren’t you? —would have been able to put up a better show than that—‘† (202). How ironic, that despite the soldier’s talk of being proper and â€Å"English,† he too was being a savage. He too, was in the middle of a war. Not only do The Kite Runner and Lord of the Flies share themes of innocence and power, but they both partake in the lack of positive parental influence. In The Kite Runner, Amir envied the father-son relationship that Hassan and his believed-to-be-father, Ali, shared. Like his stolen innocence, Amir yearned for his father’s approval, for these were the things he could not have. â€Å"He’d close the door, leave me to wonder why it was always grown-ups’ time with him† (5). Here, Hoseinni clearly illustrates that as growing up, and even as an adult, Amir never received the love and the affection that he so craved from his father. At every turn he would find a closed door; Baba would see Amir as a calamity. The one person who gave Amir positive parental influence was his father’s friend and business partner, Rahim Kahn. Amir did not take this influence to heart; his longing for approval from Baba and a mother he did not have created a hole that Rahim Kahn could not fill. With a deceased mother and apathetic father, Amir had a deep hunger for a father figure to such a degree that the lack of a parental influence caused self destruction and mental instability. In contrast to The Kite Runner, the boys in Lord of the Flies did not care for paternal influences as Amir did. In fact, they rejoiced because there were no adults on the island to keep them in check; â€Å"’Aren’t there any grownups at all? ’ ‘I don’t think so. ’ The fair boy said this solemnly; but then delight of a realized ambition overcame him’† (8). From the start, Amir wanted the parental influences that he grew up without; the boys on the island were more than happy to be rid of them. The consequences of the lack of parental influence did not make an appearance right away, but contrary to what the boys believed, not having a parental figure did have its repercussions. One can take Roger, in consideration. At first he could not bring himself to throw stones at the smaller, younger boys. The memories of civilization and punishments still had their hold on him, but as the story progresses, Roger finds himself becoming less and less humane; much like Assef, in The Kite Runner, who as a child, subconsciously knew he could be punished for his bullying, but as he grew older and as the influence of his parents lessened, he was able to use his wrath however he pleased. The lack of parental influence in Lord of the Flies through the immature, adolescent behavior of the boys and lack of adults residing on the island leads to destruction and chaos, similar in ways to that of Amir’s, but far more externally dramatic. Indeed, Golding and Hoseinni share many tastes when it comes to writing, and that becomes quite apparent when one looks at the themes of the two novels. Through the loss of innocence, power and dominance, and the lack of those positive parental influences Golding and Hoseinni manage to paint the picture of a life different than the life of the average American youth. Amir kept his innocence in a kite. In his homeland. The boys on the island never knew that their innocence lay within one small boy. They didn’t have a father to look up to, a mother to run to, and neither did Amir. Now, innocence is mocked. Parental figures are pushed away, but most don’t know what it is like to lose that innocence. To not have a mother or father there in times of need. Where is your innocence stored? Where do you find the comfort and protection that are craved through a mother’s love and a father’s adoring pride?

Second paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Second paper - Essay Example It, however, on occasion, continues the noble nuances of chivalrous love, but it is still fundamentally a genuine human sentiment, encompassing physical desire, sensuality, eroticism, and sexual attraction, on the one hand, and commitment, affection, gentleness, and personal emotion, on the other. And the search for love is, as Boccaccio expresses in the Fourth Day, a vital element of human life. Per se, it is never wrong, humiliating, or immoral to love because it is one of the most important elements of life’s natural order; seeking love is a natural instinct, wherein it is somewhat correct and appropriate to take a passionate and uninhibited pleasure. Such is Boccaccio’s personal belief expressed in the book’s Conclusion, in response to the allegation of decadence or immorality. Love stories are never immoral; love is a natural instinct, and is totally healthy; if these stories upset the mind, then that mind is ill. Boccaccio likens it to wine, which is perfect for the hale and hearty person, and damaging only to the sick; and to weapons and firearms, which are useful tools when correctly used, and immoral or destructive if misused. Therefore, the search for love in the Decameron is at liberty, free from fake humility, hypocrisy, prejudice, doubts of conscience, and guilt. Love is an honest, straightforward, and unrestrained emotion that manifests itself completely and liberally, a desirable, appealing emotion to which no one is invulnerable, and which thus recognizes not any of the false prohibitions and constraints which modern society tries to inflict on it. Boccaccio argues that it is correct and unavoidable tha t the search for love will transgress and ignore social norms every time they force to contradict the genuine expression of

Shang and Qin dynasty. Han dynasty Essay Example | Topics and Well Written Essays - 1000 words

Shang and Qin dynasty. Han dynasty - Essay Example Contrasting the economic elements of the Shang Dynasty with that of the Qin Dynasty it can be stated that the element of maintaining an agrarian economy essentially remained consistent during this epoch however, the pivotal difference in the economic setup of these dynasties is that the advent of the Qin dynasty marked the establishment of a monetary system. Moreover, the political sphere of China under the Shang dynasty was characterized by the unprecedented and supreme power of the emperor who was responsible for all matters of governance in all areas of the citizens’ lives. However, the Qin dynasty maintained a hierarchal system of political governance whereby the nation’s administration was made more efficient by granting territorial assignments to respective governors whose appointment was not conducted on the basis of familial connections or the right to ascend to governorship. The social structure under the Shang dynasty comprised of an exclusive focus upon the stratification of China’s communities on the basis of hierarchy and chain of command. This notion implies that while, the king remained all powerful the common man did not have access to the most basic rights under the regime. While, this aspect remained analogous in the Qin dynasty the primary difference in both governments is that of the inclusion of administrators and governors who previously did not exist during the Shang dynasty.

Motivation in Business Assignment Example | Topics and Well Written Essays - 1750 words

Motivation in Business - Assignment Example There are many reasons why it is important to have a highly motivated workforce and all of them have become integral parts of the bottom line, to give something positive for the organization’s performance, especially in a highly competitive environment. In this paper, the author tries to incorporate some reasons why it is important to have a highly motivated workforce in an organization. From the perspective of a business consultant, some important moves in order to increase the motivation of employees and the implementation of these actions are discussed. The importance of motivation Motivation has varying definitions because there are different approaches that could explain it including instinct, drive, arousal, incentive, cognitive, and the hierarchy of needs (Feldman, 2003). At some point, it is more effective to combine all these approaches in order to explain what motivation is all about. For example, an individual’s effort to survive after an accident can be expl ained as an impact of his instinct to survive, then he would seek for medical help from the perspective of drive-reduction, and then his expectation that the doctors could help him can be justified using the cognitive perspective (Feldman, 2003). Applying the concept of motivation at work is important for the organization to tap the maximum potential of its workforce. ...Although, for instance, the lack of creativity may not simply imply a lack of motivation because not all people are creative in nature or has the ability to be creative. Fortunately, employees can be motivated in order to achieve the expected energy, commitment, and creativity. Energy It is important to motivate employees because motivation can actually provide them with the energy they need in order to perform their maximum function. From the point of view of Herzberg’s two-factor theory, employee’s satisfaction at work can significantly provide them with substantially high energy in order to do what they are expected of (French et al., 2008). However, Herzberg just emphasized that employees should have the ability and opportunity prior to motivating them.

SAME SEX MARRIGE Research Paper Example | Topics and Well Written Essays - 750 words

SAME SEX MARRIGE - Research Paper Example f same-sex marriage, and whereas there are people who say they should be legalized and rely upon the equal rights for everyone, including gay persons, there are also those who find a lot of arguments against the legalization of homosexual marriages. Mostly those opposing the same-sex marriages claim that the gay people are normally not in the habit to be faithful to each other. However this can hardly serve as a reasonable and sound argument as not all hererosexuals are faithful and devoted husbands and wives. Taking into account that there are multiple benefits (social and emotional) for people who get married, it becomes clear that it would be unfair to deprive gays and lesbians of their right to get married only on the ground of their sexual orientation. In fact, in many countries of the world and some states of America homosexual marriages have already been legalized. So it seems that soon the gay people all over the world will get the right to get married to their partners. There are still, of course, some burning issues that are being argued about and discussed, such as adopting and bringing up children in homosexual families, however even these are being solved now in many world countries basing upon the presupposition of equal rights and equal opportunities for every human being. How can marriage be defined? Marriage is the unity of two people who live together, and this unity should be acknowledged by the society. Such factors as having children, loving each other, and even official recognition (for in some places, it is still possible to marry without registration) are not necessary. It is normally taken for granted by the majority of people that marriages are concluded between two people of different sex; however in the course of history there have been plenty of examples of unities of people of the same gender, and these unities had all features of an â€Å"ordinary† marriage (Sparta, Ancient Greece, Rome, Ancient China and Japan). If we talk about

Social Capital Essay Example | Topics and Well Written Essays - 3000 words

Social Capital - Essay Example nt methodologies that can be used to measure it, identify social concepts that can be addressed by social capital and lastly explain how social capital can solve problems in a specific organisation. The organisation chosen for analysis is the Environmental Protection Agency Queensland. This will be the focal point in the last portion of the essay as I work in this organisation. Many groups and individuals have attempted to define social capital. However, some of the statements passed of as definitions are in fact depictions of social capital and not the actual thing. Social capital may be defined as the informal and instantiated norm that acts as a means for promoting cooperation between individuals. Norms in this case may refer to the cases of reciprocation between two people or they may refer to complex doctrines from major religions such as Christianity. The most important aspect here is that these norms have to be engrained into a real human relationship. (Stayner, 1997: p7) The issue of reciprocation is something that potentially exists among all people but is usually evident when dealing with friends. In other words, other aspects such as civil society, trust and networks are only products of social capital but do not form part of the actual definition. It should be noted here that institutional norms do not just apply to any kind of norms. The norms under consideration in social capital are those ones that can cause an actual increase in the level of cooperation between certain groups. These norms must be linked to certain values that include honesty, reciprocity, performance of duties among others. This also means that other norms applicable in specific scenarios may not qualify as suitable ones in social capital. For instance, in some parts of Italy, there is great cohesion between members of the family but outside the family unit; individuals are allowed to take advantage of one another. Those norms are not acceptable in the definition of social

A winning marketing campaign Essay Example | Topics and Well Written Essays - 1250 words

A winning marketing campaign - Essay Example With its headquarters in Spain, Zara has managed to establish stores in over 80 countries a clear indication of how big their fashion reach is. From 2007, Zara stores have embraced wide range of men, women and kids clothing each divided into various categories such as upper garment, lower garment, cosmetics, shoes, complement among many new arrivals (ZARA). Following the emerging trend with regards to men’s collection, Zara will be launching a new collection of jackets for men. Fitting the 7p’s of marketing as well as an effective promotional strategy a winning marketing campaign for the new product will be embraced by the marketing team with an aim of creating awareness of its launch and producing the anticipated profits for the brand. Focusing on three key objectives which are, presenting the relevant information for the new product to be launched, increasing the demand for the product and differentiating the product from other brands, the best promotional tools to be used will be advertising and public relations. Advertising is referred to as a form of paid promotional tool whereby a non-personal communication is used in order to reach the targeted audience (Hackley, 2010). For an organization that operates on a global platform advertising is a significant promotional tool as it creates awareness of the products much faster. The benefits of using advertising are numerous. To start with advertising promotes wider coverage depending on the medium used, it promotes a better branding perception, it offers an efficient audience engagement and also it is informative (Masterson, 2010). In this case as the marketing team, we will use the internet, newspapers, magazines, television and also billboard posters in the brand countries bases in order to inform and persuade the men customers, who are the targeted audience for the new collection. The internet

Madonna and Child Essay Example | Topics and Well Written Essays - 1000 words

Madonna and Child - Essay Example Her eyes are narrow. Her skin is fair with a touch of pink upon her cheeks. She wears a loose, smaller scarf underneath the shawl, further covering her hair. We observe no appearance of any hair on Madonna’s head as it is covered by the scarf and shawl. Her shawl has a golden trim along the edges. She holds the Child with her left hand while her right hand is there to add further support. We note that her index finger, on the right hand, points downwards, either casually or perhaps a deeper meaning than the one that appears upon the surface. A light trace of a circle, which surrounds her head, can be noticed in the background on the canvas. The Child on the other hand has some peculiar features. For one, the first thing that is very visible is the colour of the skin, which appears to be of dark shade, perhaps light brown, with short hair. He wears a red tunic-type clothing with a shawl that partially covers the body. The Child appears to be holding onto Madonna’s shawl and scarf at the head. Again, like Madonna, there appears to be a halo like circle behind the child’s head, detailed with patterns. With Berlinghiero’s Madonna and Child immediately you will notice the higher level of details especially around the eyes and hands. Madonna appears to be wearing three different types of garments, a headscarf, a shawl and tunic or shirt type clothing underneath the shawl. Her right hand appears to be pointing towards the child who is held up by her right hand. We can also observe a white head covering underneath the large headscarf.

Police service Essay Example for Free

Police service Essay What do you think the key role of the police service is and what skills do you bring to the service to execute that role? The key role of the police is to prevent criminal activity to occur in society. This is demonstrated through the use of detecting criminal behaviour, investigating crime and stopping individuals or groups that create a threat to others. Police enforce the law to provide safety and a sense of security. The key role of the police service is to maintain social order through the guidelines of legislations and government policies to enable a safe environment for society to live in. I think Police service requires officers to engage in other communities, treating them equally as any other. This is because it is essential for officers to develop a diverse sense of understanding for one’s culture and religion. Police are given powers to use discretion whilst performing their duties, this is a very important tool that allows officers to make decisions based on their own choice or knowledge and knowing another’s religion can help to use the tool of discretion effectively. An example can be seen through the religion Sikh, where some of the Sikh religious man may wear a small sword on them. This sword is not used for harm but it is just a religious belief for Sikhs. If police do not have any knowledge of the religion, then it is difficult for them to use discretion in a positive manner. One major skill that I would bring to the service is to develop a good understanding of other cultures to assist those who are struggling in the community. Australia is a very multicultural society the different in backgrounds in the police force allows for better communication with society because they know you have a better understanding of who they are which allows you to help them beyond just being a police officer. A key role of the police is to protect society by the use of police powers under the law enforcement powers and responsibilities act 2002 such as arrest. This police power allows the officer to arrest a person either based on suspicion or if one commits an offence. This is done through police investigation whereby police may patrol the streets via walking, driving, or riding a bicycle. Police investigate crimes such as break and enter, property theft, domestic violence, and malicious damage. By investigating and solving criminal offences in the community, the police are giving protection to others and  maintaining social order. The skill that would be used effectively to execute this role is to talk to the offender about the situation and using good negotiation skills, treating him with respect or use reasonable amount of force if necessary depending on the situation. Good negotiation skills may be extremely effective when resolving disputes between neighbours or family members. This skill is important in carrying out policing duties because if society is treated with respect, you will also be treated with respect. If officers do not have the power to arrest, it would be difficult for police to keep society safe from criminals and offenders as they may re-offend. A key role of the police is to be honest, respectful and a trustworthy person. This is important because you may need to work with officers you have never met before. For them to trust you it may be important to share information. At all times truth must be told, as police matters may result in court hearings, and it is only the truth that can distinguish between whether a person is innocent or guilty. In response to this I would behave with discipline and respect those who work around me, if someone is wrong show them the right path to follow. This is important because you are not only looked upon by your colleagues but also others as you may be a role model for others in society. An important key role for the police service is to enforce the law by following and keeping upto date with legislations. Legislations are used to assist those in society. Legislations allow us to understand the law and for the police service to fulfil the required duty as a police officer through following the procedures of acts and amendments.

Comparing the Last Song and Dear John Essay Example for Free

Comparing the Last Song and Dear John Essay Comparing Movies The last 2 movies I saw were The Last Song and Dear John. Considering both of these movies are sappy Nicholas Sparks books, they have a ton of similarities. They also have some differences. I saw both of these movies more than 4 months ago so I hope I can even remember enough to compare them. One similarity is about 2 people that meet in a beach setting. In The Last Song, Ronnie, who is played by Miley Cyrus and is the main character, is shipped to her fathers house in Tybee Beach, Georgia, with her mothers hopes of her losing her bad attitude due to her arents rough divorce. While she is staying there, she meets a boy named Will who she tries to repel, but she ends up falling for him. In Dear John, which is also set in North Carolina, John, who is played by Channing Tatum, is visiting his father before he goes off to the army and Savannah, who is played by Amanda Seyfried, is going to school in North Carolina spends a month in Wilmington to built a house for Habitat for Humanity. These two also meet on the beach and fall in love. Another similarity is that death happens in both of these plots. In The Last Song, Ronnies dad had been aced with a battle with cancer and in the end of the story, he lost it. Leaving behind an ex wife, a changed-for-the-better daughter, and a young, very sensitive son. In Dear John, Johns dad had been suffering from having many heart attacks and eventually died. One last similarity is how the couples in both movies fall in love over a short period of time. In The Last Song, Ronnie tries to resist Will but she falls for him anyway over about a 2 week period. In Dear John, Savannah and John meet when Savannahs purse falls into the water and John goes to retrieve it. There were sparks there from the start. They also fell in love over a 2 week period. One of the most famous lines in that movie is said by Savannah and sounds like, Two weeks together, thats all it took. Two weeks for me to fall for you. There are also many differences in these movies. One, is that in The Last Song, Ronnie and Will end up together but in Dear John, Savannah marries a man who is dying and John sells his fathers prized coin collection to get money for his treatment but Savannah still loves John as much as she did. Another difference is in Dear John, the guy in the relationship goes away and leaves the girl. That doesnt happen in The Last Song ecause Will stays around and continues to date Ronnie. One last difference between these two movies is that the girls in both plots feel completely different towards the guys in the beginning. In Dear John, it was basically love at first sight. Savannah was attracted to John from the start. In The Last Song, Ronnie didnt like Will and tried to stay away from him. Both of these movies were based on books written by the same author so it was rather easy to find similarities. The plots of these movies are different but also have some of the same aspects. Comparing the Last Song and Dear John By lucilleparr

Death of a Salesman by Arthur Miller

Death of a Salesman by Arthur Miller Death of a Salesman by Arthur Miller. Arthur Millers Death of a Salesman, written in the years following World War II (WWII), is widely considered to be among Americas most celebrated theatrical works. Willy Loman, the plays protagonist, is a salesman whose dwindling commission can no longer afford to maintain the lifestyle his family leads. As the plot unravels, what is revealed is a contrarian depiction of the American Dream, the notion that wealth, material comfort, and the happiness they supposedly provide can be attained with hard work. The play was massively popular because it shed light on what many Americans felt was an unrealistic pressure placed on their shoulders; rather than work to be happy, Americans were working to be financially wealthy. The discontent of Willy and his descent into darkness, both moral and mental, embodied the reality of the American middle class. Life in American pop culture was a saccharine, morally whitewashed stereotype, presenting expectations to which few could live up. Pressured to work and achieve the financial successes expected in a post-war society that covets monetary excess, Willy is slowly driven into a state of emotional and mental ruin. Essentially, Willy dies doing all the right things a typical American man in the Post-War Era ought to. Scholar Gerald Weales asserts that for Miller, Willys tragedy lies in the fat that he had an alternative he did not take, [and] having chosen the wrong star he reached fro it until he died of stretching. A significant part of the plays popularity is grounded in this clash of ideology the sparring concepts of American wealth and prosperity with individuality and reality. Terry Otten writes in Temptation of Innocence in the Dramas of Arthur Miller that Death of a Salesman, probably more than any other dramatic play, provokes critical [arguments] about the viability of tragedy in the modern age and particularly in American culture. Willys descent is found in all aspects of his life, from the stock character of the nuclear family to gainful employment and the desire to achieve and earn more in life. Members of his immediate family his wife, Linda, and his youngest son, Happy, in particular reinforce the notions that drive Willy into his state of despair. Ironically, Willy can never shake himself free of the shackles he fastens to his own life by holding onto the illusory notion that he can somehow become wealthy by simply living life the way he thinks it should be lived. He still looks up to Ben, an older relative who built his wealth off African diamond mines. The only Loman to leave material gain behind is Willys eldest son, Biff, who with his work in Texas represents the agrarian icon of American life glorified before financial gain dominated the cultural zeitgeist. Consequently, Willy looks down on him to a degree, concluding that Biff can never attain the dream in his current role. Ironically, Biff is perhaps the sole character in the play to accurately observe what happens to his father, and disillusioned by Willys state, decides to seek his own path to happiness and the American Dream. The concept of the dream is something that is debilitating to Willy; the more he pursues it, the further he descends, growing increasingly delusional in his encounters with his sons. His moral fiber, a concept valued possibly even more in Protestant America than money, wanes as he takes on a mistress despite his wifes devotion. In keeping with the concept of materialism eroding the human spirit and morality, Biff, the character least associated with Willys lifestyle, is the one to gain the most from Willys suicide, a path upon which the salesman ventured in order to provide his eldest son with a life insurance settlement. At the end of the play, it is revealed that Linda has made the final payments on the house she and Willy spent their lives paying off, stating that they are finally free. Arthur Millers story of the destruction of a middle class American worker follows the structure of a classic protest play, or a stage play with a social message. Dan Vogel writes on the complexity of Willys character and the plot at large, stating that despite Willys end, his story is not necessarily a tragedy since Death of a Salesman merely tells the story of a little man succumbing to his environment, rather than a great man destroyed through his greatness; there is no question of grandeur in such a tragedy. I. R. Choudhuri notes the irony of the American Dream is what draws its audience, stating that democracy proclaims the individual in society to be free, and American democracy, in addition, approves the myth of [Willys] infinite success and happiness; and yet, these same laws and social conventions constrain and frustrate him in what he has come to believe as the birth-right of a member of the greatest open society. For Choudhuri, Millers approach to the theme of the play is drawn through undistinguished citizens, everyman-type characters whose appeal to the typical American audience is in their mundane nature. Willys circumstances are not outlandish and fantastical. He is not a Danish prince avenging the death of his father, nor is he a Moor in Venice struggling against the machinations of a society that ostracizes him. Lomans downfall is perhaps the most appealing part of the play and the component of Millers work that made Death of a Salesman so popular. Willys demise is not something out of a fairy tale it is by his own hand metaphorically and in the end quite literally. Loman cuts himself off from any help he might get from his neighbor, his sons, and his wife; unsure even of his performance as a salesman should he act the rugged individualist or play at casual charm? Willy feels deeply guilty about his past performances as a breadwinner, father, and husband. The pressure placed on Willy warps the values of the family and leaves the protagonist unsure of his identity, which leads to his destruction and ultimately made the play palatable for an audience who may very well have been a collection of Lomans. BIBLIOGRAPHY Bigsby, C.W.E. (2000) Modern American Drama, 1945-2000. Cambridge: Cambridge U P. Bloom, Harold (ed). (1991) Willy Loman. New York: Chelsea House Publishers. Bloom, Harold (ed). (1996) Arthur Millers Death of a Salesman. New York: Chelsea House Publishers. Bloom, Harold (ed). (2000) Arthur Miller. Philadelphia: Chelsea House Publishers. McConachie, Bruce. (2003) American Theater in the Culture of the Cold War: Producing and Contesting Containment. Iowa City: U of Iowa P. Miller, Arthur. (2005) Death of a Salesman. New York: Penguin Books. Otten, Terry. (2002) Temptation of Innocence in the Dramas of Arthur Miller. Columbia: U of Missouri P.

How to Survive Portuguese Taxi Ride :: Free Expository Process Essays

How to Survive Portuguese Taxi Ride Less than twenty-four hours after arriving in Portugal, I was introduced to my first taxi ride. I was traveling with a native Portuguese girl, Sandra Batista. Sandra called a taxi to take us to our home. I hadn't, yet, experienced a taxi ride in Portugal. I had heard how dreadful these rides can be, especially the first time. "Consider yourself forewarned," a friend had cautioned a few minutes before I boarded the plane. He was, of course, referring to the taxi drivers in Portugal. I laughed. "The taxi drivers can't be that bad," I reasoned with him. He laughed. He had the last laugh. In fact, he still laughs about my ignorance. The taxi pulled up and Sandra and I got in. She took the passenger's seat; I sat in the rear. I felt calm. After the first acceleration, that serenity transformed to sheer panic and nausea. I was praying silently as I held on for dear life. Sandra was nonchalant; she animatedly spoke in Portuguese to the driver. The spoken language was foreign to me; her body language was not. She was completely unaffected. Fifteen minutes later we arrived home. "For cars and motorcycles the speed limits are 60 kilometers per hour (37 m.p.h.) in built up areas (city streets)." (Baedeker 388) Our driver was averaging about 90 kilometers per hour (55 m.p.h.). Sandra thanked and tipped our driver. I lost my lunch in the nearest bush. It was my first "near-death experience," as I like to call it; little did I know, I would endure several more experiences similar to this one in the following year and a half, while residing in Portugal. After several months of fearing, my life, followed by vomiting, I decided to create a method for relaxation in the Portuguese taxi. First, give yourself time to prepare for the event. You will need a good amount of time to think about and prepare for your excursion. Meditation is powerful. In Lamaze classes, for example, you are told to have a calm and peaceful setting to think about when labor pains get climactic and intense; the Portuguese taxi ride qualifies as "intense." Prepare your mind by thinking of a peaceful scene; this scene could be a beach or a forest setting. Pondering a roller coaster ride would not be a good idea. Thinking through an entire calm setting can put your mind into "relax" mode.

Acid Rain: Its Effects on Aquatic Environments :: Geology

Acid Rain: Its Effects on Aquatic Environments What is Acid Rain?: Acid rain is rain, snow or fog that is polluted by acid in the atmosphere and damages the environment. Two common air pollutants acidify rain: sulfur dioxide (SO2) and nitrogen oxide (NOx). When these substances are released into the atmosphere they are transformed into sulfuric acid (H2SO4) and nitric acid (HNO3) and can be carried over long distances by prevailing winds and return to earth as acidic rain, snow, fog or dust. When the environment cannot neutralize the acid being deposited, damage occurs. Causes of SO2 and NOx: * Sulfur dioxide (SO2) is generally a byproduct of industrial processes and burning of fossil fuels. Ore smelting, coal-fired power generators, and natural gas processing are the main contributors. * The main source of NOx emissions is the combustion of fuels in motor vehicles, residential and commercial furnaces, industrial and electrical-utility boilers and engines, and other equipment . Acidification of Freshwater: General Info: Freshwater acidification is not an entirely new problem. First linked to the decline of salmon and other fish stocks in Norwegian rivers some sixty years ago, freshwater acidification was later identified as a problem in Scandinavia during the 1970’s. Since then, thousands of rivers and lakes have been proven acidified. Areas most susceptible to acidification are those with an unreactive catchment such as granite and a base, nutrient-deficient soil. Areas of high acidification incidence include the United States, Canada, Scotland, Central Europe, and Scandinavia. Any lake below pH7.0 is, by strict definition, an acid lake, but it is generally argued that acid waters are those below pH5.0 where sulfate concentrations exceed those of carbonate or the sum of calcium and magnesium content. Process: Acid rain enters water by two routes: directly and through the catchment. The vast majority enters through the catchment while a relatively small percentage enters directly. Acid water passes easily to the lake through catchment consisting of shallow soil cover and alkaline-deficient bedrock such as granite, which does not contain the carbonates necessary to neutralize the acid. In areas where a continual supply of base cations is not assured then the gradual depleting of the bicarbonate in the lake means that the once stable pH will drop rapidly resulting in an acidified lake. Acidification can also occur in surges after snowmelt or drought; the first 30% of snowmelt can contain 50 - 80% of the total acids in the snow. Acid Rain: Its Effects on Aquatic Environments :: Geology Acid Rain: Its Effects on Aquatic Environments What is Acid Rain?: Acid rain is rain, snow or fog that is polluted by acid in the atmosphere and damages the environment. Two common air pollutants acidify rain: sulfur dioxide (SO2) and nitrogen oxide (NOx). When these substances are released into the atmosphere they are transformed into sulfuric acid (H2SO4) and nitric acid (HNO3) and can be carried over long distances by prevailing winds and return to earth as acidic rain, snow, fog or dust. When the environment cannot neutralize the acid being deposited, damage occurs. Causes of SO2 and NOx: * Sulfur dioxide (SO2) is generally a byproduct of industrial processes and burning of fossil fuels. Ore smelting, coal-fired power generators, and natural gas processing are the main contributors. * The main source of NOx emissions is the combustion of fuels in motor vehicles, residential and commercial furnaces, industrial and electrical-utility boilers and engines, and other equipment . Acidification of Freshwater: General Info: Freshwater acidification is not an entirely new problem. First linked to the decline of salmon and other fish stocks in Norwegian rivers some sixty years ago, freshwater acidification was later identified as a problem in Scandinavia during the 1970’s. Since then, thousands of rivers and lakes have been proven acidified. Areas most susceptible to acidification are those with an unreactive catchment such as granite and a base, nutrient-deficient soil. Areas of high acidification incidence include the United States, Canada, Scotland, Central Europe, and Scandinavia. Any lake below pH7.0 is, by strict definition, an acid lake, but it is generally argued that acid waters are those below pH5.0 where sulfate concentrations exceed those of carbonate or the sum of calcium and magnesium content. Process: Acid rain enters water by two routes: directly and through the catchment. The vast majority enters through the catchment while a relatively small percentage enters directly. Acid water passes easily to the lake through catchment consisting of shallow soil cover and alkaline-deficient bedrock such as granite, which does not contain the carbonates necessary to neutralize the acid. In areas where a continual supply of base cations is not assured then the gradual depleting of the bicarbonate in the lake means that the once stable pH will drop rapidly resulting in an acidified lake. Acidification can also occur in surges after snowmelt or drought; the first 30% of snowmelt can contain 50 - 80% of the total acids in the snow.

european colonization of the americas :: essays research papers

Although there is some debate as to whether the prehistoric, Clovis culture was European in origin, the first generally accepted European colonists were the Norse, starting but then abandoning a colonisation process. (For more on this, see Vinland.) The first phase of modern European activity in this region began with the oceanic crossings of Christopher Columbus (1492-1500), sponsored by Spain, and those of other explorers such as John Cabot, sponsored by England, and Giovanni da Verrazano, sponsored by France and according to some the German Didrik Pining and, the possibly mythical, Polish John of Kolno 1473, sponsored by Denmark. This was followed, notably in the case of Spain, by a phase of conquest: The Spaniards (just having finished a war against the Muslims in the Iberian peninsula) replaced the Amerindian local oligarchies and impose a new religion: Christianity. European diseases and cruel systems of work (the famous haciendas and mining industry) decimated the Amerindian population. Black African slaves were introduced to substitute the Amerindian. On the other hand, the Spaniards did not impose their language in the same measure and the Catholic Church even evangelized in Quechua, Nahuatl and Guarani, contributing to the expansion of these Amerindian languages and equipping them with writing systems. One of the first school for Amerindians was founded by Fray Pedro de Gante in 1523. The Portuguese switched from an initial plan of establishing trading posts to an extensive colonization of what is now Brazil. (See also: Conquistador, Francisco Vasquez de Coronado, Hernà ¡n Cortà ©s, Francisco Pizarro, Spanish Conquest of Yucatan, Treaty of Tordesillas, Treaty of Alcaà §ovas) In the British and French regions, the focus of economy soon shifted from resource extraction to trading with the natives. This was also practiced by the Russians in the northwest coast of North America. After the French and Indian

Martin Luther king Essay

It is normal for every person to have dreams about the future. Many people have their own personal dreams while others have dreams for the society. People also tend to have both positive and negative dreams, which they hold. A good leader is one who has positive dream about the people he leads. One of the famous people who have dreams that have to become true is Martin Luther king. This paper gives the analysis of Martin Luther king’s â€Å"I have a dream†. â€Å"I have a dream† speech by Martin Luther king is one of the most wonderful and best speeches that have been given in time immemorial. It was in August 1963 when he moved America by this speech. The speech was full of soaring rhetoric, which demanded justice to be done to all races, and demanding for an integrated society where the black community was recognized. His words proved to be the touchstone in understanding the political and social upheavals that existed in the American society during that time. This gave the country a vocabulary to use when expressing the happenings of that moment. He had one very crucial message that all people regardless of their skin colour were created equally and so they should be treated the same. However, he insisted that that was not the case in America at that moment but he was optimistic that this would happen in the future. He insisted that this would happen in the future in a very powerful and passionate way. His speech was well researched because in the preparation of this speech he studied the Bible, the address by Gettysburg and the declaration of the United States independence. He was able to incorporate all the research in his speech. Looking at his speech it can be described to be a political treatise, poetry, a well improvised and masterfully sermon full of Biblical imagery and language. He used frequent repetition and alliteration in making his points to be clear. Looking at the first half of the speech it shows not an idealized dream of American. It shows a seething Nightmare of racial injustice by the Americans (Murray, 15-20). This is where the speech call for action by insisting that t was the right time for the racial injustices to end. His shows the urgency that is need to undertake the actions. He held that this was the right time to make the real promises of democracy. This was the time for the American to come out of dark and desolate valley full of discrimination and start walking on the path of racial justice. He insisted that that was the right time to make all people have equal opportunities and start living in solid rock of brotherhood. He also encouraged people to make pledge that they would all walk together and never look backwards. He insisted that devotees of civil rights would never be satisfied until the moment when the black man in the American society would be free of horror brutality by the police. He also insisted that they would never rest until when the quality of life of the Negroes had improved and given right to participate in the running of the country and understood the importance of their participation in the public affairs (Dyson, 51-53). In the second half of the speech, the speech depicts the dream of a better, integrated and a future that would be fairer in racial harmony. This is the part of the speech, which has the theme of â€Å"I have a dream. † This phrase is repeated as a way of making his inspirational concepts be understood. He encourages the people that despite of the frustrations and difficulties at that moment he had a dream that all this would end. He held that a day is coming when the country would live according to the true meaning of its creed (Dyson, 51-53). This is when all people from different social classes, for example, children of slaves and those of the slave owners would be able to live as brothers and sit down together. The society that would be full of freedom and justice for all people. This would be a society where people would not be judged by the colour of their skin but would be judged by what they have in their character. He had a dream that the society would be transformed and the glory of the lord would be seem by everybody who would be living in that society (Murray, 15-20). The speech had a very strong message for the white community and hinted revolution. However, he used peaceful words and provided a vision for everybody. At the end of the speech, he had a passage aimed at unification of all people with a theme focusing around freedom. This is where he insisted that time was coming when all the people would sing one song of a sweet land of liberty. All people from all races, religious affiliations would be able to join hands and sing of a free state. There are three factors, which made his speech to have a lot of impact. The remarkable emotion he used in terms of body and voice. The place at which the speech was given in the steps of the memorial of a US president defeated the slavery in the southern states. Another factor is the mood of the day where there was increased slavery among the black people and the time when the whites started feeling guilty of their actions. Work cited Dyson Michael. Debating race with Michael Eric Dyson, New York, Basic Civitas Books, 2007, pg 51- 53. Murray Julie. Martin Luther King, Jr. Day, 1st edition, New York, ABDO Group, 2005, pg 15-20.

The Relationship Between School Principals Education Essay

AbstractionThe intent of this survey is to see the relationship between leading manners associated with physical instruction instructors efficiency at school scenes. To this end,40 school principals and 40 male and female physical instruction instructors at secondary schools were indiscriminately assigned to take part in the survey. School principals public presentation assessed with Fiddler leading manner questionnaire with dependability coefficient of 0.86 by teachers.Also, teachers`performance evaluated with instructor -made questionnaire with cogency coefficient of 0.87 ( Cronbach Alpha ) completed by the pupils. Data distribution was normal shown in this survey utilizing kolmogorov-smirnov trial.Additionally, statistical method in footings of statistical theoretical account is parametric, while non-parametric statistics is employed for heterogenous groups through which desired hypotheses discussed utilizing Pearson correlativity trial, Spearman correlativity coefficient and T -test. Results indicate that there exists a important relationship between the leading manner of school principals and physical instruction instructors efficiency at 5 % significance degree. The consequences show that participative leading manner would stop up with significant efficiency of male and female instruction instructors, whereas important leading manner has shown the lowest efficiency. Cardinal words: leading manner, important leading manner, participative leading manner, school principals, instructorsIntroductionAcerate leaf to state that human resources play a considerable function in the development of communities. Therefore, the states will develop merely if they take a great figure of human resources into history. Today, educational direction encompasses constructs like leading, counsel and, therefore, in order to achieve its coveted ends, the educational system should reconsider its educational system direction. The educational direction shall optimally use the human and physical resources to happen its ends. The school direction is considered as one of the of import facets of the educational system.Thus, it is necessary to acknowledge the factors act uponing the school principals ‘ leading and public presentation which, in bend, can better the instructors ‘ efficiency and effectivity. Due to increasing figure of pupils, there is a demand to develop efficient and adept instructors in educational system.Of class, the educational ends wo n't be achieved unless there are important alterations in the ideas, cognition and attitudes in this respect. So, if we want our educational system develops, we have to better the cognition accomplishments, information, ideas, attitudes, leading manners and working forms of school principals and instructors who closely interact with pupils. Historically, the civilisations have witnessed that the educated and skilled human resources would efficaciously change over the traditional communities into developed 1s. Consequently, the development is extremely dependent upon the direction cognition, particularly in footings of instruction every bit good as efficient human resources. Education is closely associated with the development and opens promising skylines for the hereafter. In other words, the educational system of every society reflects its hereafter. Alvin Toffler argues that if educational system does n't fix pupils for the hereafter and provides them with an unrealistic and incorrect image of the hereafter, it will, surely, be considered as incompetent and unreliable. Sing the of import function of educational system in the development of states, it seems sensible to use scientific findings for the direction of educational centres so as to increase the instructors ‘ efficiency, effectivity and motive so that they try to work better and efficaciously.Applications of leading mannersLeadership behavior theory: The humanistic leaders pay particular attending to the organisation members, whereas organisation – oriented leaders prefer organisation missions to the persons. Life rhythm: The important leading manner fits the immature persons whom the leader should command magisterially, while participative leading suits extremely mature personsLikert direction system.System1: This sort of direction does n't be given to swear the subsidiaries. Hence the whole determination – doing procedure takes topographic point at top – degree direction and the sub – ordinates are rarely involved in the determination – devising procedure. System 4: In contrast with system 1, here the direction trusts the subsidiaries. In add-on, the determination – devising occurs across the organisation. Furthermore, there is a great bond among all facets of the organisation. Fiddler ‘s surveies show that undertaking – oriented leaders perform good when the conditions are either desirable or unfavourable.On the other manus, relationship – oriented leaders work best when the conditions are comparatively favourable. Task – orientated leading manner Relationship – orientated leading manner Task – orientated leading manner Favorable conditions Relatively satisfactory conditions Unfavorable conditions The consequences show that application of specific leading manners relative to a particular state of affairs can both ensue in a favourable and sound on the job environment and increase the instructors ‘ motive toward working efficaciously.The survey findings show the school principals ‘ leading manner has the most noticeable impact upon the physical instruction instructors ‘ efficiency. Conversely, the important leading manner has the least consequence upon the instructor ‘s efficiency. Court lewin etal ( 1981 ) studied five groups of kids and grownups in public assistance centre at Ohio university and found out that the group members, under democratic ( participative ) leading, would develop their creativeness, cooperation and public presentation.On the other manus, working with opinionative leading would ensue in considerable dependence, minimal creativeness and group spirit every bit good as failure in kids. Haim ( 1992 ) believed that the leading manner h as nil to make with the direction end – scene.So it is concluded that efficiency and leading manner seemingly do n't travel with each other. Gen ( 2004 ) argued that the transmutation – oriented leaders would act upon the organisational civilization, staff duties and their occupation satisfaction. Bruce and Russel ‘s ( 2004 ) surveies indicate the of import difference between map and transmutation – oriented leaders.Here, the transmutation – oriented ( participative ) leaders are advanced and originative, whereas map – oriented ( important ) leaders are more dependent upon the bing construction in the organisation. Madani quoted Dessler ( 1994 ) that many behavioural scientists believe that participative leading is more effectual than important leading. participative leaders encourage and reenforce their employees so that they have higher morale. Besides, a group of employees with the important leading shows, at first, high public presentation, but finally they get disappointed in the short tally. Fallahi ( 1995 ) maintains that the highest mark for the mental wellness belongs to instructors in schools whose school principals have used participative methods Nazari ( 1998 ) concluded in his survey that staff engagement in determination devising causes them to experience nearer to their organisation. Nourbakhsh, and Mohammad ( 2004 ) argued that among the leading manners, rational leading manner was most normally used followed by participative leading which was associated with low undertaking supervising and high attending to human dealingss within the organisation. Ehsan Hashemi ( 2005 ) believe the success of any organisation in accomplishing preset ends depends on how the school principals prosecute direction patterns and effectual direction manners. In fact, direction and leading manner are easing and actuating factors that straight and indirectly has considerable impact on staff`s occupation satisfaction and better their efficiency Alvani et Al ( 2005 ) concluded that school principals and skilled professionals holding scientific thoughts tend to happen the aims of the organisation through trainig and scientific betterment in the degree of organisation. The findings of this research can assist school principals opt for direction and leading manners appropriate for physical instruction decision makers and school principals and other similar organisations to increase efficiency and productiveness instructors and employees.Original Iranian text:U† U?O ±O?O ®O? U? U†¦O ­U†¦O?US ( 1383 ) U†¦O?O?U‚O?U† O? : U†¦USO §U†  O?O?U?U†¡O §US O ±U†¡O?O ±USO? O?O?U? O ±U†¡O?O ±US O §O?O?O?U„O §U„US O?O §U„O?O?O ±USU†  O?O?U? U? O?O?U? O ±U†¡O?O ±US U†¦O?O §O ±U?O?US U† USO? U?U†¡ O?O § U?USU?U?US U†¡O §US U† O?O §O ±O? U?U†¦ O?U†¡ O §U† O ¬O §U†¦ U?O?USU?U†¡ U? O?U?O ¬U†¡ O?USO §O? O?U†¡ O ±U?O §O?O · O §U† O?O §U† US O?O ± O?O §O ®U„ O?O §O?U†¦O §U†  U†¡U†¦O ±O §U†¡ O §O?O? O?O ± U†¦O ±O ­U„U†¡ O?O?O? O §O? U†¦USO §U†  U?O §USU?O §U†¡U†¡O §US U‚O?O ±O?O? U‚O?O ±O? O?O ®O µO µUS O?O §U„O?O?O ±USU†  U?O §USU?O §U†¡ U‚O?O ±O? O?O ± O?USU†  U†¦O?USO ±O §U†  U†¦O ­O?U?O? U†¦USO?U?O? ( 21 ) . Lend a better interlingual rendition Dessler ( 1973 ) asserted that many behavioural scientists would believe that participative leading might work more efficaciously than important 1. Participative leaders encourage their staff to acquire involved in the organisation personal businesss.Furthermore, their staff enjoys high spirit.Nevertheless, under important leading, the staff at first has the highest public presentation but shortly after they finally get frustrated. The high school instructors led by participative school principals are psychologically healthy.Staff `involvement in the determination – doing procedure physiques up their fond regard to the organisation. There is minimal supervising and maximal attending paid the persons ‘ relationship in footings of participative leading manner.Additionally, specialised power is the best constituent amongst power bases and the organisation success depends greatly on the per – determined end attainment, direction manner and the direction power.In fact the direction and leading manners facilitate and motivate the staff ‘s public presentation and directly/ indirectly influence their occupations satisfaction and efficiency.Also, the skilled and experient school principals who have scientific thoughts try to scientifically develop the organisation so as to achieve their organisational ends.Of class, the scientific development of the organisation is one of the conspicuous constituents of the modern and originative communities.Studies show that exercising specialised authorization from personal power every bit good as exerting wages from place power shall well convey up creativity.Hence, the findings of the present research can steer the educational system governments in physical instruction class toward taking an appropriate leading and direction manner in order to increase the staff ‘s efficiency and productiveness.Methodology:The method used in the present research of descriptive analytical type and the needed informations sing measuring of the school principal`leadership manner and physical instruction instructors ‘ efficiency collected utilizing standard questionnaire. Then the relationship between school principals ‘ leading manner and physical instruction instructor ‘s efficiency/ assessed utilizing SPSS bundle.Of class, we found out that there is no relationship between the school principals `leadership manner and the physical instruction instructor ‘s efficiency. Besides the same can be said about female and male leading manners which have nil to make with the female and male physical instruction instructor ‘s public pre sentation.sample:There were 204 school principals and high school physical instruction instructors from territories 1 and 2 in Manba town of whom 40 were school principals and the other 40 were physical instruction instructors. The samples chosen utilizing random stratified trying Tool: the direction tool was 2 standard questionnaires. The Fidler ‘s standard questionnaire applied to find the school principals ‘ leading manner ( participative- authoritative ) . The questionnaire consisted of 16 eight – point graduated table. The instructor -conducted questionnaire encompassed 20 five – point scale mensurating physical instruction instructors ‘ public presentation by the pupils ( physical instruction instructors ‘ public presentation ) and collected after a pre – determined clip.Then statistical calculation carried out utilizing Kolmogronov Smironov, Pearson and independent T – pupil every bit good as spearman trials.FindingssHaving collected the questionnaires, we began to analyse and find the cogency and relationship in the informations utilizing SPSS and excel sofwares. Table 1 presents the significance degree between school principals`leadership manner and physical instruction instructor ‘s efficiency.The consequences show that there is a important relatio nship between school principals ‘ leading manner and physical instruction instructors ‘ efficiency. In add-on, sing the positive and high correlativity coefficient in the information, it was concluded that the more the school principals exercise participative leading manner, the more effectual the physical instruction instructors ‘ public presentation will be. Variables Sample figure Correlation Coefficient Significance Degree Consequence The school principals`leadership manner, female and ale physical instruction instructors ‘ efficiency 80 694 % 001 % Significant relationship The male school principals ‘ leading manner and the male physical instruction instructors ‘ efficiency 40 735 % 001 % Significant relationship The female school principals ‘ leading physical instruction instructors ‘ efficiency 40 594 % 006 % Significant relationship Besides, harmonizing to table 1, the male school principals applied participative manner at the top degree and there is important relationship between both male and female school principals and physical instruction instructors ‘ efficiency. Table 2 shows the difference between male and female school principals ‘ leading manner and male and female physical instruction instructors ‘ efficiency. Variables Sample Thymine sig Consequence Male school principals ‘ leading manner 20 no important Female school principals ‘ leading manner 20 344 % 733 % Difference between both variables Male physical instruction instructors ‘ efficiency 20 497 % 623 % no important difference between both Female physical instruction instructors ‘ efficiency 20 Variables The consequences ( table-2 ) indicate that there is no important relationship between male and female school principals school principals`leadership manner.Furthermore both groups particularly, male group benefited much from participative manner.Also, there is no important relationship between both female and male physical instruction instructors ‘ efficiency from university grade position. Variables Sample figure Correlation Coefficient sig Consequence The university grade of both male and female school principals ‘ leading manner 40 306 % 55 % No important relationship The university grades of both male and female physical ) , instruction instructors ‘ efficiency 40 405 % 009 % No important relationship There was no relationship between principals `university grade and their leading manner.However, sing the positive correlativity coefficient, it can be said that principals exercise participative manner.Also, the higher educated the physical instruction instructors are, the more efficient their public presentation shall be.DiscussionProductivity in organisations require some specific conditions of which human resources is the most of import one.The organisation success hinges extremely upon attainment of pre – determined ends, direction and exerting suited leading manner by the direction In fact direction and leading manner shall ease and actuate the staff ‘s public presentation and straight / indirectly influence their occupation satisfaction and efficiency. Since an appropriate leading manner ( Court lewin etal ) can convey approximately utile alterations and transmutations in the organisation. The present research tries to mensurate the relationship between the leading manner and physical instruction instructors ‘ efficiency.Based upon the several informations analysis it can be said that the more the school principals exercise participative leading manner, the more efficient both male and female physical instruction instructors shall be. Conversely the more the school principals take important manner into history, the less productive their instructors will be.The research findings agree with the findings of Court lewin etal ( 1981 ) and Dessler ( 1998 ) . . Besides, the more principals exert more important leading manner, the more public presentation of physical instruction instructors in both groups will be reduced. Consequences of this survey is consistent with those of Nirumand ( 1999 ) , Mohammadi ( 2005 ) , Ehsan Hashemi ( 2005 ) , Kurt et Al ( 1981 ) and Dessler ( 1998 ) . Physical instruction instructors exhibited better performancethrough participative direction. O § Research consequences of this survey correspond to those of Mohamadi ( 2000 ) Mir Nadery and Nourbakhsh ( 2005 ) Sedagati ( 2005 ) Khavari and Yousefian ( 2007 ) . Both male and female school principals would be willing to exert participative leading manner particularly, here, female school principals would exert more participative manner than their male opposite numbers by 5 % .As a effect, to better the instructors ‘ efficiency, school principals are supposed to exert participative leading manner in their schools.The consequences besides indicate that there is no difference between both male and female physical instruction teachers` efficiency. Additionally, based on the leading manner exercising by the school principals, both groups would execute comparatively the same. The physical instruction instructors worked good when led by the participative school principals. Consequently educational system should develop in -service preparation and specialised classs so as to maintain the physical instruction instructors ‘ standard high.Also it was shown that there was no important relationship between the schools installations and the sc hool principals school principals leading manner.On the other manus it may bespeak that most school principals might miss direction specialisation, that is why they could n't set up an effectual relationship with their instructors. Plus, higher educated school principals would exert participative manner.As a effect, these types of persons shall successfully prosecute an appropriate leading manner and positively better their physical instruction instructors ‘ efficiency.The present research findings indicate that exerting participative leading manner consequences in considerable physical instruction instructors ‘ efficiency, whereas the important one proves the contrary. Besides, higher educated school principals and physical instruction instructors enjoy noticeable betterment in their efficiency.

Destruction with Total Control Essay

In the book Nineteen Eighty-Four George Orwell shows the thesis to be that totalitarianism is destructive. He shows this by the rather unfortunate setting which has been put this way because the lack of concern. The conflict with the characters shows how a place being led by totalitarianism will unravel even what were at some point the closest relationships. Also with the plot development, eventually the government will destroy everything, including your brain throughout threats and torture. One of the first things it starts off with is the physical being of the city, the setting of the novel. Winston notices how the apartments could use a lot of work and they need constant fixing such as;â€Å"The plastered flakes fell constantly from ceilings and walls, the pipes burst in every hard frost† (22). The government could care less about what the city looks like and peoples wellbeing so most of the average people have to deal with problems like that with their homes. Winston mentions â€Å"On each landing, opposite the lift shaft the poster with the enormous face gazed on the wall†¦Big Brother is watching you, caption beneath it ran† (1-2). This is showing the complete take over by the frightful posters being plastered everywhere making sure everyone knows they aren’t safe. The city was filled with telescreens that would watch their every move, â€Å"It was terribly dangerous to let your thoughts wander when you were in any place within range of a telescreen† (65). The telescreens made it so that people had no place to think freely because there were practically no places where you weren’t under constant surveillance. Which is how totalitarianism destroys the setting in the novel. The destruction of relationships though conflict plays a big role in the book. Mr. Parsons, Winston’s neighbour, talks about his daughter who â€Å"Heard what [he] was saying and nipped off to the patrols the next day† (245). He was sleep talking about bringing Big Brother down, because his daughter had been taught to be a spy she reported him, not even thinking of the fact that she was getting rid of her own father. After Winston was being tortured because of the thought crime he committed and O’Brian was sent to change his ways â€Å"O’Brian drew back the lever on the dial. The wave of pain receded almost as quickly as it had come† (257). Even though he had been in the brotherhood with him O’Brian still betrayed Winston because he knew if he didn’t he would be the one enduring all of the pain. Winston and Julia were very close, in love even, but when asked after the torture â€Å"he had confessed in the most trivial detail everythin g that happened at their meetings† (286). Instead of being a good person he completely turned against her because of what the government had done to him. Showing how with totalitarianism comes the destruction of relationships. The plot really ties the whole idea that eventually after destroying everything else the totalitarian government will destroy the mind. They twist words to make it seems as though they are always right and even if it’s not true make it seem like you’re in the wrong. â€Å"Shall I tell you why we have brought you here? To cure you! Make you sain!† (265). Even though Winston had the right idea to betray Big Brother O’Brian makes him think he’s not mentally well for doing so. The government made sure that the mental change would be permanent â€Å"What happens to you here is forever†¦We shall crush you down to the point from which there is no coming back† (266). Giving you no way to change your mind after if you did not agree, making it as though they had complete control over you. Finally after Winston had been though all of the physical and mental tortures, what he said he would rather die than do, he did. He finally said â€Å"he had won the battle over himself. He loved Big Brother† (311). This proved they had completely destroyed and remade his brain, breaking down all of his morals and changing his outlooks on life. All proving how the destruction of your brain is inevitable with a totalitarian society. Throughout exploring some key traits of the book such as the dreadful setting which could only have put people in a bad mood. All of the conflicts with the characters putting them through so much torture and mind control to teach them to betray practically anyone other than Big Brother. As well as the plot of the destruction of the mind and how to accomplish that, Orwell proves his thesis to be that totalitarianism is destructive. From the outside in eventually you will be destroyed.

Nature of Accounting and the Accounting Standard

Nature of Accounting and the Accounting Standard Background Accounting is an important part for business and it is dubbed â€Å"language† of business activities conducted by firms. People think it is used to communicate business transactions per se to all stakeholders. However, some people argue that the functions of accounting are not that easy. Except the communication tool, accounting acts as many other difference roles in business. When doing accounting, different standard may be used. There are many issues about accounting standard nowadays.To getting a subjective view of accounting, it is necessary to understand how accounting is worked. This essay will analyze the application of accounting in the various situations to reach a conclusion. It will give some perspective for accounting also. Firm as an accounting object As we know, accounting was widely used in the firm. In accounting, firm means some business entity aiming at earning economic profit. In general, there are three types of firms: proprietorship, partnership and corporation. Firms are classified by the types of ownership, limitation of liability and so on.According to Scott Besley (2007), a proprietorship and partnership is an unincorporated business. Proprietorship firm owned by one individual while partnership owned by two or more people. A corporation is â€Å"a legal entity by a state†. The owners and managers may not be the same person. Corporation have unlimited life and enjoin limited liability. Owners have no responsibility for liabilities of the corporation. However, for proprietorship and partnership, owners must payback all liability of creditor. Although there are various classifications for firm, its object is quite same.The general object of a commerce firm is earning profit. However, firms cannot just focus on the financial income. There are many other aspects must consider. The firm which is just care about financial achievement will suffer form ethic dilemma. Dobs on (1997) defined the behavior that firm just consider about self-interest individualistic and opportunistic as â€Å"finance paradigm†. He criticized that it would cause another lost for people. To be an ethic firm, it should select object carefully to maximize the benefit for all relevant people.Rather than running business individually, people do commerce via firm. Firms exist because it can provide a more efficiency operation environment for people. However, even if firms can offer a better way for people doing business, we shouldn’t ignore the troubles arising from it. Accounting and transaction Transaction plays a special role in firm’s daily operation. In general meaning, transaction is exchange of goods or services between entities, as well as other events that have an economic impact on a business.It is a business’s economic record by accounting (Weygandt, Kimmel, & Kieso, 2011). It should be clarify that not all events generated in business proc ess can be record. Accounting must considers about what transaction should record and how it is record. There are two major assumptions about whether transaction should be record. The first one is monetary unit assumption. In accounting, we just record the transaction data which can be express in money term (Weygandt, Kimmel, & Kieso, 2011). Another assumption is economic entity assumption.Accountant must just account the transaction relevant to certain firm. The active of its owner or other economic entity should not be record in the firm’s account (Weygandt, Kimmel, & Kieso, 2011). In addition, such action must affect the component of accounting equation dually. That means it should affect assts, liability or equity. Measurement method in accounting As it mentioned before, the major object of account is identify, record and communicate the transaction. In real life, the environment for accounting is changing continuously.So, accountant should know how to record and measure transaction properly. To facing price changing, there are two major approaches to record and measure transaction: historical cost principle and fair value principle. When using historical cost principle, companies record assets as its cost (Weygandt, Kimmel, & Kieso, 2011). That means if the value of goods in such transaction is changing, it will keep the original record of such goods. However, we should update the record of assets value according to the market price in fair value principle.When managers decide which standard should be used, there are various factors need to be consider. Inflation is necessary for measurement method decision. Alhashim & Arpan (1992) claimed that when price is stable, the historical cost principle could provide an objective view for company’s performance. Managers may prefer this method to measure transaction. However, study also show that when it is high inflation, using historical cost principle will provide some useless information. If the price is changing frequently, the historical cost principle will not suitable.For example, in British, because it was suffer from high inflation rate in the history, the accounting standard in this country select fair-value principle. (Alhashim & Arpan, 1992) Cost measurement is an important part in accounting. Since the component of cost for business is complex, it will select material cost for example. There are two common principles for material cost evaluation. One is average value method, another is FIFO method. Company’s objective should be considered when choosing those approaches of cost measurement.When using average cost method, company’s income statement will show lower income so that company will enjoin lower tax. However, when firm choosing FIFO method, they will pay higher tax because of the high income present by income statement. When company wants to reduce tax cost, they may choose average cost method. Otherwise, they will choose FIFO method to attrac t investment by showing well performance. Except form pervious example discussed, there are many other factors could affect the measurement method.For example, David Solomons (1970) think that feasibility like objective, low cost of implementation and ease of understanding for users will affect the judgment for measurement method. In different condition, managers will choose different principle. So, it is difficult to say which principle is better. Conclusion By analyze relevant item of accounting, the perspective of accounting is more clearly now. Transaction is a vital component of accounting and there are various principles about it. However, accounting is related to other aspects also. Merely defined accounting as analyzing transaction per se is not false but not objectively.Communication is also a vital part of account. It is properly to descript accounting as a â€Å"language† of business. As mention before, there are many communicating methods and standards for account ing. Different regions may have different accounting â€Å"language† (Alhashim & Arpan, 1992). It is a challenge for current international company. To solve this problem, it is necessary to build and spread a unified standard for international accounting right now. Reference Alhashim, D. D. , & Arpan, J. S. (1992). International dimensions of accounting. Boston: PWS-KENT publishing company.Dobson, J. (1997). Finance ethics: the rationality of virtue. Cummor Hill, Oxford OX2 9JJ, England: Lanham [u. a. ] : Rowman & Littlefield. Scott Besley, E. F. (2007). Essentials of Managerial Finance. Natorp Boulevasr, Mason OH: South Westren College. Solomons, D. (1970). Assets valuation and income determination: appraising the alternative. In R. R. Sterling, Assets valuation and income determination (p. 105). 4431 Mt. Vernon, Houston, Texas: Scholar Book Co. Weygandt, J. J. , Kimmel, P. D. , & Kieso, D. E. (2011). Financial Accounting. USA: John Wiley & Sons, Inc.

Bessie smith biography

Bessie Smith was born In Chattanooga, Tennessee in April 15, 1894. She was the most popular female blues singer known as The Empress of the Blues. She started her career by singing in tent shows in 1912, alongside another blues specialist Ma Rained. Bessie influenced other singers including Earth Franklin, Nina Simons, Frank Sinatra, Billie Holiday, Dinah Washington and Janis Joplin. Bessie Smith was married to jack Gee on June 7, 1923. She made her first record with Columbia records Downhearted Blues in 1923. It was a hit selling 780,000 copies. It was the best selling blues record to date.Between 1923 and 1931, Smith recorded 160 songs for Columbia. Throughout the sasss, she recorded with many famous musicians, including Fletcher Henderson and members of his band, and the pianist James P. Johnson, with whom she recorded her masterpiece Backwater Blues. In addition to recording blues, Smith traveled around the South America with her own show, which was wildly popular, In 1929, smith made her film appearance, In SST. Louis Blues. In the film, she sings the title song with members of Fletcher Henderson orchestra, the Hall Johnson Choir, pianistJames P. Johnson. Smiths marriage to gee ended in 1929; Columbia records ended its nine-year contract with her. In 1937 she was killed in a car accident In Tennessee. Bessie Smith died on September 26th, 1937. 5 Most well-known songs: Down Hearted Blues SST. Louis Blues Backwater Blues Gulf coast Blues Nobody Knows you when youre down and out Backwater Blues: 12 bar blues chord structure relaxed style. Smith has a laid-back, Smith frequently slides Into and out of notes (sliding in the vocals) The piano is responding to smiths melodic line. A lot of repetitionIn the 4th chorus the left hand is descending and low chords are played by the right hand. The tune changes. Smith remains in the same melody. The 5th chorus the piano sounds more march-like. Bessie Smith adds variation to certain pitches. Element of Improvisation Sad lyrics, slow tempo, steady beat, call and response In my opinion Bessie Smith has very strong and powerful vocal skills. I Like the way the pianist accompaniment style frequently changes during different verses of the song, he also tries to depict the meaning of the lyrics while playing. Bessie smith biography By troubleBessie Smith was born in Chattanooga, Tennessee in April 15, 1894. She was the most to Jack Gee on June 7, 1923. Masterpiece Backwater Blues. In addition to recording blues, Smith traveled around the South America with her own show, which was wildly popular. In 1929, Smith made her film appearance, in SST. Louis Blues. In the film, she sings the title nine-year contract with her. In 1937 she was killed in a car accident in Tennessee. Smith frequently slides into and out of notes (sliding in the vocals) The piano is Element of improvisation In my opinion Bessie Smith has very strong and powerful vocal skills.