Strategic Business Management And Planning Bentley Security Company Marketing Essay

Strategic Business Management And Planning Bentley Security Company Marketing Essay Business is a dynamic field, (education 1951) where things change fast way. If some company makes mistake in its decisions either short terms or long terms it is always on losing side, and sometimes there is no come back from a dog position in a dynamic market. In this case study we will learn how process models and other tools help to analyze the situation of any business and how companies can effectively use these analysis tools to help them in bad situation as in this case study Bentley Security Company is facing. For answering the three questions of the case study we will go into analysis of the situation using by use of process model analysis, porter five analyses and SWOT analysis, while answering to first question. We will also analyze through the analysis of corporate finance, expansion matrix for company, its product life cycle, its product positioning, its value chain and its competitive position. For answering second question we will analyze why company was fail to realize its core competency related to its value productions. In final question we will answer analyze the expected future profits as said by the CEO of the company that if they will be capable of overcoming the issue of bargain price, return over equity, rising debts, changing security Inc into profit generating component of business and by gaining the confidence of the market . In the end we will conclude the study and will sum it up towards some concrete learning outcome, which can be practical in real business situations which we can face as business strategist working with any company. We will see how any company which facing problems like Bentley Security, can make good strategic choices? 1.1 Background of the study: Bentley is a Security Company that has been trading in Gotham City for twenty five years. Recently, the senior management team met to review progress. Finance Director: I am concerned about our recent financial performance and it seems to me that we are in danger of being taken over at a bargain price. Our return on owners equity is 2% below the industry average and we have a large debt arising from the leverage purchase of Security Services Inc. What we can do to improve our financial results as soon as possible and, at the same time, convince the market that we have a long term viable future? Marketing Manager: In my view we have an excellent portfolio and our problem are mainly due to poor cost control. We progressed from our base in producing domestic alarm systems into commercial systems and then acquired Security Services Inc which provides guard and watch services for commercial premises that capitalized on our core skills at each stage. We decided into diversify because the domestic market was saturated and there have been large increases in the number of suppliers because it is now an easy business to get into as the technology has become standardized. The commercial sector was growing due to the current economic boom; but we have been stuck at 12% market share in the commercial systems market and while Security Services Inc had over 300 service contracts when we acquired it, we have not yet been able to attract any new customers. Human Resource Manager: I should point out that I find it difficult dealing with security personnel and this could be one reason for the fact that we dont make much profit on the security contracts. CEO: If we address the short and long term issues mentioned by the finance director, then we shall remove the incentive for anyone to take us over. But in the meantime, we should investigate the possibility of undertaking a management buy-out (MBO). Issues: Others companies have competing price Finance situation is poor 2% less profits /returns on investors equity Increasing debt Poor cost control Increasing saturation in domestic market Growing new rivals No new customer for security Inc Poor performance of security staff Turning point: Before acquisition of Security Inc Bentley was performing well in alarms production, after acquisition of that company things went poor as Bentley was unable to win new customers. Accounts issues: More expenses at corporate HQ More interest payments on debts Effective use of product development Less expenditure on marketing Control of cash flow that is negative Control of loaning Commercial alarms and security Inc required improvement Product development required as more expenses and attentions on warranty demands Price is far less than market in commercial alarm its 500 as compare to 600 and in security personal its 17000 as compare to 20000 per annum Plus Points: 25 years of experience Good performance in domestic and commercial alarm productions Targets: New targets that could make Bentley again in growth can be its financial targets of increasing the profits and reduction of debts and other costs. Further it also required to win investor confidence over its performance in the market. Suggestions by CEO: Removal of incentives for competitors Management buy-out 2 Question One: Use strategic models to identify the actions the management team might take to deal with Bentleys short term and long term problems. 2 Answer: Bentley is an ideal case study to see how a business that was making progress in last twenty five years suddenly started a decline that brought management to sit and analyze the situation before it is too late. To make a better analysis of situation and get solutions for Bentleys short term and long term problems we need to make following analysis 2.1 Corporate Finance As the study shows that Bentley is suffering from financial problems. So, Bentley management required urgent attention and for that there can be few short term and other long term strategies to control over the finance issues. Short Term Choices: Bentley should make right sizing at its head quarter as it has extra staffing on its head office. It should stop debt as its costing more on payments. Bentley should adjust more on marketing their alarms. Long Term Choices Bentley should get more investment than loan by developing its market position. It should put some finance on product development. It should put finance on marketing. It should invest more on its human resource to get competent staff for security Inc. It should utilize its assets and inventories more into alarm production. Expansion matrix Ansoffs Product and Market Matrix Figure 1: Ansoff Matrix Market Penetration: As it is the strength of the Bentley they must try to recapture and get advantage of the existing market by promoting their domestic alarms and commercial alarms and try to get some repositioning of the brand. Market penetration for Bentley required covering of the four main objectives: Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling Increase usage by existing customers. For example by introducing loyalty schemes. Market Development: They can also go for new markets with the existing product range in these new markets. This means that the product will remains the same, but it is marketed to a new customers. Exporting the product, or marketing it in a new region. There are many possible ways of approaching this strategy, including: New geographical markets; for example exporting the product to a new country New product dimensions or packaging: for example, New distribution channels New pricing policies to attract different customers or create new market segment Product Development: This is a new product to be marketed to existing customers. Here they can develop and innovate new product offerings to replace existing ones. Such products are then marketed to our existing customers. Diversification: Bentley can go for the diversification which can be separated into horizontal and vertical. The horizontal diversification is the addition into the production program like new kind of alarms. The vertical diversification is at the sales stage where company needs to store products according to demand. Product Life Cycle If we compare the two alarms developed by the Bentley we can find that these products are on maturity stage and looking towards a decline as Bentley fail to keep the innovation accordingly. They need more efforts to bring innovation changes and effectiveness of the products so they can put the product back on its growth. Figure 2: Bentley product life cycle Similarly their door supervisors company or security Inc is complete in decline as they fail to generate new customers and now form here it seems total dog stage in a market. Still they can either decide to keep it or they can go back to their core competencies of alarm production. If they want to retain it they need to redesign the human resource management which is completely fail to produce any result since they acquired this company. Figure 3: PLC possibility for Bentley 2.4 Value Chain We can better understand the actions of Bentley through it developed a competitive advantage and create shareholder value by a value chain analysis. In his 1985 book Competitive Advantage, Michael Porter introduced a generic value chain model (M. E. Porter 1998) that comprises a sequence of activities found to be common to a wide range of firms. The aim of these actions is to put forward to the customer a value of product that exceeds the cost of the process, and easily brings in a profit margin. As it can be analyze in value chain model that Bentley have some core competencies and the activities in which it can pursue a competitive advantage as follows: Cost advantage: by better understanding costs and squeezing them out of the value-adding activities. Differentiation: by focusing on those activities associated with core competencies and capabilities in order to perform them better than do competitors. Cost Advantage A firm may create a cost advantage either by reducing the cost of individual value chain activities or by reconfiguring the value chain. As Porter identified ten cost drivers related to value chain activities, So Bentley can go through each and seek what is workable for them in this process: Economies of scale in production of alarms Capacity utilization thats in alarm production Linkages among activities at the company Interrelationships among business units by aligning security inc with alarm business Institutional factors must be controlled especially in security Inc(regulation, union activity, taxes, etc.) At Bentley cost advantage also can be pursued by reconfiguring the value chain. Reconfiguration means structural changes such a new production process, new distribution channels, or a different sales approach. For example, FedEx structurally redefined express freight service by acquiring its own planes and implementing a hub and spoke system. (Fedex 1995-2000) Differentiation Bentley can achieve a differentiation advantage either by shifting individual value chain actions to add to distinctiveness in its alarms or it can get it by reconfiguring the value chain. It can go into forward integration in order to carry out some functions that were performed by its customers like categorization of its alarm systems and models according to customers need. It can adopt a backward integrate to manage over its inputs. It can implement new process technology or utilize a new supply channel. Technology Because technology is in use to some degree in every value creating action, changes in technology can bring competitive advantage. Bentley is using various technologies in both primary activities and support activities as its given below: Inbound Logistics Technologies Transportation of materials Material handling inside production place Material storage at stores Operations Technologies Process of production Machine tools used for production and handling Packaging of the alarms Maintenance of finished goods Testing of alarms Building design operation Outbound Logistics Technologies Transportation of alarms supply to supply stores Material handling inside stores Packaging for supply Communications between all departments involved Marketing and Sales Technologies Media utilization ( Print/electronic/Audio/video) Communications Service Technologies Testing Communications Linkages of Activities Bentley can redesign the alarms for with different shapes and qualities for different customers. This way even it can reduce manufacturing costs. If it is be able to reduce cost in one activity and as a result benefit from a cost reduction in another, from a design change and successfully reduces manufacturing costs and it also further improves due to this costs reduction. Thus it can such improvements the firm has the potential to develop a competitive advantage. Business Units Interrelationships Tangible interrelationships offer direct opportunities to create a synergy among business units. For example, Bentley can make its multiple units share whatever its possible among the business units to share for cost reduction. This sharing of the procurement activity can result in cost reduction. Outsourcing To decide which activities to outsource, managers of Bentley must understand the firms strengths and weaknesses in each activity, both in terms of cost and capacity to differentiate. Managers may consider the following things when selecting activities to outsource. Competitive position Bentley has good track record of twenty five years in alarm business. It is one of good company in market. After it tried to expand its business into security provision (door supervisors) it facing more problem as this new acquisition is not performing well. If we closely analyze the investment situation it still putting les s on alarm business and getting more compare to its security personals business. Company is selling all its products on fair price as compare to market even if they decide to raise price in all precuts still they have advantage over their rivals in the market. They can easily attract customers on this pricing advantage and by creating new innovation in designing or promotions they can still come back into competitive position in the market. 3 Question Two: Is the CEO correct to conclude that these actions will remove all incentive for another company to take over Bentley? 3 Answer: 3.1 Porter Five Analysis of Company In his book Competitive Strategy, Harvard professor Michael Porter describes five forces affecting the profitability of companies. (Porter 1998) These five forces, taken together, give us insight into a companys competitive position, and its profitability. Rivals For Bentley rival is competitor within industry, this rivalry in the industry is very high for Bentley. As these rivals are competing with Bentley over following factors:- à ¢Ã¢â€š ¬Ã‚ ¢ Number of rivals in market à ¢Ã¢â€š ¬Ã‚ ¢ Fixed costs à ¢Ã¢â€š ¬Ã‚ ¢ Product differentiation New Entrants One of the defining characteristics of competitive advantage is the industrys barrier to entry. In security industry its very low for every one starting security firm as there are many barriers from government and its security regulating agencies. Bentley can enjoy benefits of common barriers to entry: à ¢Ã¢â€š ¬Ã‚ ¢ Patents patented technology can be a huge barrier preventing other firms from joining the market. à ¢Ã¢â€š ¬Ã‚ ¢ High cost of entry the more it will cost to get started in an industry the higher the barrier to entry. à ¢Ã¢â€š ¬Ã‚ ¢ Brand loyalty As Bentley is in market since 25 years its definatley have some worth related to its products specially its alarm systems. Substitute Products Bently should look keenly for what the companys other competitors are doing, and what other types of products are available in the market as there is advancement in technology so there is high risk from others competitors for Bentley. As is the case dealing with new entrants, company can go into an aggressively price to its products to keep people from switching. Buyer Power There are two types of buyer power. The first is related to the customers price sensitivity. The other type of buyer power relates to negotiating power.Conversely, if a company sells to a few large buyers, those buyers will have significant leverage to negotiate better pricing. Some factors affecting buyer power are: à ¢Ã¢â€š ¬Ã‚ ¢ Size of buyer à ¢Ã¢â€š ¬Ã‚ ¢ Number of buyers à ¢Ã¢â€š ¬Ã‚ ¢ Purchase quantity Bentley have advantage in its price and durability of products it have less buyers power broblem. Supplier Power When multiple suppliers are producing a commoditized product, the company will make its purchase decision based mainly on price, which tends to lower costs. On the other hand, if a single supplier is producing something the company has to have, the company will have little leverage to negotiate a better price. Here for Bentley things are favorable with less suppliers power as they depend less over the raw materials. A few factors that determine supplier power include: à ¢Ã¢â€š ¬Ã‚ ¢ Supplier à ¢Ã¢â€š ¬Ã‚ ¢ Switching costs à ¢Ã¢â€š ¬Ã‚ ¢ Uniqueness of product 4 Question Three: If the team decides on MBO, how much should they be prepared to pay? 4 Answer: 4.1 Management Buyouts (MBOs) A management buyout MBO is the purchase of a business by its management. Some time owners or the shareholders of any business want to sell the shares of the business or company. For that they give opportunity to the existing management to buy the business. As they know the details of the business and are in a strong position both to worth it and also run it. One can assume that they will make good effort for themselves than for other people. A management buyout is a rare thing in business likely to be a great test of any company and its managements skills in business. Bentley can sell its security Inc as its not performing well and putting problem for the business. For a successful MBO Bentley team may require to focus on some pre MBO arrangement. They not only have to secure their own money and career, but they have to show that they have the vision and proper ability to change their organization and to deliver better outcome as results. Another requirement is their enthusiasm and commitment to convince the management who will buy it that their MBO will work. There are following procedures that required to be followed for a successful MBO. Decision to proceed Managers as investors will be keen to invest in Bentley with predictions which offer the chances of gaining the profits they will invest for. As potential returns maybe higher than current returns because people in new setup will work harder. An understanding of the factors affecting Bentley can help to set forward actions properly. Business plan MBOs are normally highly geared, so the Bentley needs to be able to produce cash and success in the short term. They may have tactics which are practical in the long term, though it will be tricky to assure the investors among management that their future is on growth side. Form the management team A very significant part of a successful MBO is to put a management team that has a high-quality record. Possible investors will like to know how they can make adjustments in than the present team. Bentley must therefore put a clear deliberate plan for the business. Arranging the funding Valuing Bentley Company is complex matter and here is no set rule. Whatever investor will give that will be relate to many things. Those are the balance sheet and current profits. The future potential of the business will be vital but sometimes want of the present owners to sell can be important. Agreeing terms The financing for an MBO normally include the decision-making board and its own interest, its equity and debt position. Different management investors will be looking for diverse returns from this deal, base on the assumed risk they will be taking. Deal co-ordination There can be no set rule for the management to invest into the management buyout. Still, they will require showing the guarantee to the company by creation a major asset of their money, although there can be a massive strain resting on their time and skills. Completion Negotiating for buyout is not always very simple, as there is some concern of unsatisfactory present relations as company is going for MBO. Some management buyout teams can pretense their advisers to take opening move toward success. A talk to buy any business is always a complex activity, and there is fact that seller has vital test. The information contain in the factsheets must never be relied lying on top. 5 Conclusion of Study: We can see that Bentley was handling alarm systems selling effectively but after adopting the security firm it went into many problems. Now it is necessary for them to try a successful management buy-out for that, which can make such arrangements that will help it to get maximum future investment to cover its problems related to other products. Furthermore they can go for a right sizing and downsizing to control the gap of expenses and profits. This way Bentley can go back to its profit position as it was in past before adaptation of the security firm.

Literary Criticisms Essay

1. What are the different types of Literary Criticisms? * New Criticism / Formalism – This type of criticism concerns itself with the parts of a text and how the parts fit together to make a whole. Because of this, it does not bring in any information outside of the text: biography of the author, historical or literary allusions, mythological patterns, or the psychoanalytical traits of the characters (except those traits specifically described in the text.) * Archetypical or Mythic – This type of criticism looks at traditional meanings in literature. It uses clues such as symbols and images. * Empowerment – This type of criticism concerns the portrayal of social biases toward specific groups and forces readers to understand thematic content since many biases deal with issues such as independence, self-discovery, etc. * Marxist – This type of criticism concerns the representation of social classes, socioeconomic distinctions, and disparities, and the material conditions in which character functions. * Didactic or Moral – This type of criticism looks at the noble attempts literature makes to elevate readers above physical existence into the realm of moral goodness. It asserts that good literature should strengthen us by teaching us what having integrity and values means for society as well as the individual. * Auto/Biographical – This type of criticism attempts to understand literary works through the author’s life (including perceptions and beliefs) * Psychoanalytic – This type of criticism us based on Freudian Principles, it is best explained by briefly discussing and simplifying some terminology used. * Historical or New Historical – This type of criticism examines events surrounding the setting of a work and analyzes it within that context. It emphasizes the age during which the author lived and wrote to construct meaning within a literary work. * Feminist – This type of criticism is concerned with the literary representation of the females. * Deconstructionism – This type of criticism is the fundamental biases in language. This means that language cannot mean one thing. * Reader Response – This type of criticism focuses on the intellectual and emotional connections readers make with a work. It relies on the reader’s reaction to the literature. This type of criticism attempts to describe what happens in the reader’s mind while interpreting a text 2. History of Philippine Literature * August 13, 1898 – The American Forces occupied Manila. * 1899 – English Newspapers were published: The Courier, Insular Press, and Manila Freedom. * April 1900 – President William McKinley directed the Philippines Commission to make English the Official Medium of Instruction for all public schools. * 1900 – The Daily Bulletin was founded. * August 1901 – 600 American Teachers arrived on the transport of Thomas. They replaced the soldiers as Teachers. * 1901 – The Philippine Normal School was founded. This school trained Filipinos in the art of Teaching so that they could eventually take charge of Elementary Education. * 1902 – The Cablenews started. * 1905 – The Philippine Free Press began edited by F. Theodore Rogers. It was a bilingual weekly in English and Spanish. * 1908 – The Philippine Press published the first Filipino Short Stories in English. * 1908 – 1914 – Some students at the University of the Philippines collected and retold, in English, old Filipino Tales. These writings were published and gather by Dean S Fansier on Filipino Popular Tales in 1921. * 1921 – Graduates of the Manila High School published their English Writings in the Coconut. * 1913 – The Philippine Normal School introduced its publication, The Torch. * 1920 – the Philippines Herald began publication. Manuel Quezon founded it and Paz Latorena, Loreto Paras, Hose Garcia Villa, Casiano T. Calalang, and others edited its magazine section. * 1924 – Hartendorp became the editor f the Philippine Education Magazine. * 1925 – Pree Presso began paying for original manuscripts and offered Php1, 000.00 for the best stories. The Manila Tribune was founded, along with Graphico, the Woman’s Outlook, the Woman’s Home Journal, and the Philippine Collegian. Also, the Philippine Writer’s Association was organized with Rizal G. * 1927 – The Writers’ Club was founded at the University of the Philippines. * 1929 – The First Filipino Novel in English was A Child of Sorrow. And His Awakening by Ernest Lopez. * 1900 – 1930 – Significant writing of Essays, Short Stories, and Poems. Essays. The essay was a popular form of expression for the early writers. As early as 1926 essayist expressed the need for literature that was native and national. Many essays first appeared as newspaper columns and later they were published in anthologies. In 1921 Zoilo M. Galang published Life and Success, the first volume of essays in English. In that year Zoilo M. Galang also published another book of essays, Master of Destiny. Short Stories, Virginia R. Moreno has described the literary years 1910 – 19o24 as â€Å" †¦ a period of novices with their experiences both infliction-making and the use of the new language. 1925 – 1931 was the period of phenomenal growth among the practitioners in the art.† It is true that the early short stories were the work of novices. The tales were often romantic and the adventures, themes, and plots were sometimes imitated. There were difficulties in grammar and at times their wows a tendency toward sentimentalism. But gradually, certain writers appeared who showed that the novitiate periods were ending. Critics for their high literary quality praised Jorge Bacobo’s â€Å"Horrible Adventure† in the Philippine Review for May 1916, and Paz Marquez Benitez’s â€Å"The Siren of 34 Real† in the Philippine Review for July 1917. On September 20, 1925 The Philippines Herald published â€Å"Dead Stars† by Paz Marquez Benitez. This story was quickly recognized as one of the best short stories yet written by a Filipino. Poems. The first known Filipino poem in English is â€Å"Sursum Corda† by Justo Juliano. It appeared in the Philippines Free Press in 1907. This poem, along with others of that period, has been criticized as being too artificial and overwritten in order to achieve intensity. The early poems in book often borrowed images and similes from English or American poets. The first collection of poems in book form was Reminisces, by Lorenzo Paredes, in 1921. In 1922, Procopio Solidum published Never Mind, a collection of Filipino poetry in English. Rodolfo Dato edited an anthology of Filipino poems in 1924 under the title Filipino Poetry. In 1926 he published his own poems in Manila. Most critics agree that Marcelo de Garcia Concepcion was a leading poet of the early period. His Azucena was published in New York in 1925. His poems reveal simple images with deep sensitivity and original thought. Some poets who belonged to the early period of Philippine Literature were: Aurelio S. Alvero, Marcelo de Gracia Concepcion, Rafael Zulueta da Costa, Luis Dato, Vicente L. del Fierro, Virgilio Floresca, Angela Manalang Gloria, Jose M. Hernandez, A.E. Litiatco. References: http://quizlet.com/10480063/types-of-literary-criticism-flash-cards/ http://hhh.gavilan.edu/kwarren/LitCrit.html http://litgroupone.blogspot.com/2009/07/history-of-philippine-literature.html

Agricultural Change And Intensification In Britain Environmental Sciences Essay

Throughout the past century, the British agricultural system has experienced considerable changes in footings of direction patterns and attitudes to environmental protection. The most dramatic and influential alterations occurred in the late fortiess, with post-war mechanization. Following World War 2, concerns over nutrient security grew, motivating the Government to promote increased nutrient production. Emphasis was placed upon the usage of modern and intensive agricultural patterns to increase end product, ensuing in enhanced mechanization, enlargement and intensification ( Dobbs and Pretty, 2004 ) . However, a move to big scale agri-business resulted in profound and inauspicious effects on rural biodiversity and farming area home grounds with the over-exploitation of their valuable resources. Habitats underwent considerable debasement, peculiarly with hedge remotion to suit larger machinery, destructing extremely good nutrient beginnings and engendering home grounds for wildlife. Additionally, technological promotions led to the widespread execution of man-made chemical weedkillers and pesticides to increase outputs, which resulted in terrible damaging effects to flora, zoologies and H2O quality. Furthermore, the debut of larger and more sophisticated agricultural machinery and cultivated land procedures resulted in significant decreases to dirty quality, through compression and eroding. With 75 % of UK land classed as agricultural, cumulatively these damaging effects sparked major concern ( Montemayor et al. , 2010 ) .1.2 The Rise of Modern EnvironmentalismAs a consequence of the widespread debasement of agricultural ecosystems during the post-war period, the coming of modern environmentalism in the 1970s and 1980s focussed consciousness on the importance of extenuating the inauspicious impacts of agricultural intensification. The publication of Rachel Carson ‘s ‘Silent Spring ‘ in 1962 is thought to hold been a major landmark in the outgro wth of environmental consciousness ( Dunlap, 2008 ) . Carson highlighted the considerable damaging side-effects of pesticide use, peculiarly DDT. Concern was sparked amongst ecologists over the possible for bioaccumulation of DDT within ecosystems and its harmful generative impacts, peculiarly for birds. Doctors and the general population besides feared the harmful effects of indiscriminate DDT usage, due to toxicity and carcinogenic effects ( Carson, 1962 ) . Therefore, the publication of ‘Silent Spring ‘ instigated the modern environmental motion, and people became more cognizant of the jobs faced within the agricultural sector.1.3 The Common Agricultural PolicyThe European Union Common Agricultural Policy ( CAP ) provides agricultural subsidies to member provinces in order to advance sustainable agribusiness ( European Commission, 2010 ) . The CAP is made up of 2 pillars ; pillar 1 encompasses market support steps and direct payments for run intoing cross-compliance c riterions chiefly for the environment, nutrient safety and animate being public assistance. Pillar 2 nevertheless is focussed upon rural development programmes ( House of Lords, 2005 ) . The early CAP of the 1950s was focussed upon pillar 1 steps, for increasing autonomy through the proviso of inducements to husbandmans in order to promote greater productiveness. However, with the rise of modern environmentalism, the agricultural accent shifted towards environmental sustainability, doing a bifurcation of the function of land directors with the demand to non merely supply agricultural efficiency, but besides to integrate environmental protection ( ref ) . With increasing accent on environmental saving, and a realization of the potency of agro-ecological procedures, the United Kingdom introduced the first agri-environmental strategy in 1987, named the Environmentally Sensitive Areas strategy ( ESA ) . This was superseded by the Countryside Stewardship Scheme ( CSS ) in 1991 which was a consequence of the major CAP reforms of the 1990s, aimed at supplying for the altering demands of both the agricultural sector and the wider community ( Natural England ) . Figure 1.1 clearly illustrates the alterations to UK agri-environment strategies which took topographic point between 1973 and 2000, foregrounding the important changes to agricultural precede nces. Figure 1.1: Changes in UK agri-environment strategy subsidies from 1973 – 2000 ( beginning: Monetary value, 2003, p.122 ) . Degree centigrades: UsersEmPicturesimg010.jpg Since so, the demand to extenuate clime alteration has been progressively recognised, in order to restrict dirt and H2O debasement and to control the loss of biodiversity. Whilst direct pillar 1 subsidy payments still exist under the Single Farm Payment Scheme, accent has been shifted to pillar 2 policies ; redesigned to non merely crippled environmental harm, but heighten the agricultural landscape through the publicity of more sustainable agriculture patterns that will make a natural environment that is better suited to defy the impacts of climatic alteration.1.4 Environmental StewardshipThe Environmental Stewardship ( ES ) strategy was introduced in 2005, as a agency to counterbalance husbandmans for supplying specific environmental criterions that go beyond the cross-compliance standard of the CAP. ES strategies are administered for the authorities ‘s Department for Environment Food and Rural Affairs ( DEFRA ) by Natural England, and are a cardinal constituent of the Europe an Union funded Rural Development Programme for England 2007-2013, conveying together the old CSS and ESA strategies ( Natural England ) . As keepers and stewards of the rural landscape, husbandmans have an intuitive ethical duty to continue and enrich farming area ecosystems ; nevertheless this is frequently non realistic in footings of fiscal viability ( ref ) . With the major challenges posed by clime alteration, and subsequent nutrient security issues, it has become progressively of import that support and counsel is made available for husbandmans and land directors. This enables the bringing of effectual environmental protection, whilst keeping premier agricultural land, to heighten the part of agribusiness to climate alteration extenuation through diminishing nursery gas emanations and bettering dirt C segregation ( Natural England ) . Environmental Stewardship strategies are presently the primary beginning of pecuniary inducements, dwelling of Entry Level Stewardship ( ELS ) , Higher Level Stewardship ( HLS ) , Organic Entry Level Stewardship ( OELS ) and Uplands Entry Level Stewardship ( UELS ) . It is recognised that little graduated table husbandmans must stay the focal point of such enterprises, explicating the demand for 4 different multi-objective strategies. The chief aims of Environmental Stewardship are to: preserve biodiversity maintain and enhance landscape quality protect the historic environment promote public apprehension and entree protect natural dirt and H2O resources ( Natural England, 2010 ) ELS enchiridion ) This survey will concentrate merely upon ELS and HLS ; explained in the undermentioned subdivisions.1.4.1 Entry Level StewardshipThe ELS strategy is a 5 twelvemonth understanding, open to all land directors in England, and offers a broad scope of options for simple yet effectual environmental direction. 30 points per hectare must be chosen from over 50 options, in order to have a payment of & A ; lb ; 30 per hectare per twelvemonth. Management options include the usage of buffer strips, assorted stocking, screen harvests, harvest rotary motion and watercourse fence ( Natural England ELS enchiridion ) . ELS is a wide and shallow, high uptake attack with environmental demands that are comparatively easy to run into without significantly changing direction patterns.1.4.2 Higher Degree StewardshipHLS normally builds upon ELS, OELS or UELS, offering a higher tiered direction strategy. It is more complex and demanding, necessitating well greater input, which is reflected in the higher comp ensation payments for direction input and capital plants. Emphasis is placed upon specialized land direction to supply important environmental addition in high precedence countries. HLS understandings last for 10 old ages, and are a competitory and discretional, narrow and deep attack with a lower application success rate. In add-on to the sweetening of ELS aims, HLS provides chances for bettering public entree and carry oning educational visits ( Natural England: HLS handbook 2010 ) .1.5 PurposesThis research undertaking aims to supply an original penetration into the effectivity of the Environmental Stewardship strategy. While other surveies focus upon the motivations of participants and the obstructions that limit engagement, this probe will turn to an underexplored, yet extremely relevant subject which relates non merely to agricultural patterns, but to wider environmental and anthropogenetic clime alteration concerns that remain at the head of current arguments.1.6 Research Que stionsThis probe aims to specifically turn to the undermentioned research inquiries: Are the ecological benefits to vegetations and zoologies well better under the Higher Level Stewardship Scheme when compared to the Entry Level Stewardship Scheme? Is there a pronounced sweetening of flora species richness under HLS when compared to ELS? Is H2O quality and therefore aquatic species diverseness enhanced under HLS? Does macrolepidoptera copiousness and composing exhibit significant sweetening under higher tiered direction schemes? Are dirt features significantly altered under different direction grades? 2. Overall, is Environmental Stewardship an effectual manner to pull off the rural landscape, and can the high fiscal input required be considered cost effectual in footings of the environmental return?1.7 AimsTo ease the scrutiny of the purposes and research inquiries the undermentioned aims will be used: 1. Identify 4 appropriate survey sites ; 2 ELS and 2 HLS managed farms in South Devon on which the necessary research can be conducted. 2. Undertake macroinvertebrate, dirt, flora and macrolepidoptera trying at each survey site. 3. Identify all species observed and collate informations obtained from each location. 4. Process informations utilizing appropriate graphical and statistical techniques. 5. Discourse the consequences that are obtained in order to derive a reasoned and representative rating of the effectivity of the different Environmental Stewardship direction grades. In order to carry through these aims, a literature reappraisal will be undertaken to supply farther penetration into the subject, and inform the informations aggregation, analysis and treatment chapters.

The Villain Of Gatsby By F. Scott Fitzgerald - 1056 Words

The Villain of Gatsby Here’s the thing about stories; they’re all different, but they’re all the same. Now, everyone knows how they’re different. Different letters make up different words which make up different sentences. It’s this difference that allows for multiple stories to be told. The other side of stories is much less understood. They’re all the same. This can be seen through the examination of archetypes, most importantly the hero vs the villain. It can be seen in every tale imaginable. Every batman has a joker, Luke will always face Darth Vader, and the mailman and dog will wage war to the end of time. It is by examining stories through these archetypes that it becomes easier to see their similarities. When it comes to The Great Gatsby, however, things become much more complicated. The story, complete with layers of deception, lust, and corruption blurs the traditional archetypes that a reader looks for in a story. When the individual qualities of the c haracters are examined, however, their roles can become much clearer. Through his obsession, his false identity, and his selfish attitude Jay Gatsby is the villain of F. Scott Fitzgerald’s The Great Gatsby. The term hopeless romantic isn’t typically associated with villainous behaviors. You don’t see Romeo compared to Cruella De Ville fairly often. But when you look at Jay Gatsby, his romanticism, and more importantly his obsession, leads to the collapse of the story. Unfortunately for him, Gatsby allows oneShow MoreRelatedArchetypes In The Great Gatsby Essay950 Words   |  4 Pages Archetypes in The Great Gatsby. While The Great Gatsby by F. Scott Fitzgerald, is widely renowned for being a brand new take on the classic 1920s esque story, The Great Gatsby is very similar to the wonderful ancient works of old. Each character falls into a certain category in the age old temple of literature complete with their own goals and motives. The Great Gatsby is definitely unique in certain aspects and how it plays on the 1920s style of living, but the characters in the novel fit intoRead MoreGatsby and Hamlet Essays2219 Words   |  9 PagesExamining Hamlet and The Great Gatsby 1/9/13 According to Roger Lewis, â€Å"The acquisition of money and love are both part of the same dream, the will to return to the quintessential unity that exists only at birth and at death† (41). In both William Shakespeares play, Hamlet, and F. Scott Fitzgerald’s novel, The Great Gatsby, the protagonists are willing to sacrifice all that they have in order to achieve their unrealistic objectives and ambitions, resulting in their tragic demises. While thereRead MoreHow Does Tom Buchanan Represent 1920s Society in the Great Gatsby?702 Words   |  3 Pagesin the great Gatsby and is greatly representative of the rich â€Å"old money† part of society, and, in many ways what was wrong with it. F. 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Scott Fitzgerald and its film adaptation, which is set in the 1920’s and follows the storyline of the narrator Nick Carraway after he moves to West Egg on Long Island, were both great successes, with the book becoming widely recognized as an American classic, and the film making a worldwide gross of about $351 million and winning two Oscars. Although the movie is a satisfactory adaption with a lot of the plot being similar, there are still some minor and majorRead MoreSummer of Wealth, Dreams and Desires in The Great Gatsby by F. Scott Fitzgerald720 Words   |  3 PagesThe Great Gatsby a, novel written by American author F. Scott Fitzgerald, follows a cast of characters abiding in the town of East and West Egg on affluent Long Island in the summer of 1922. Each of the characters, while part of the same story line, have different priorities and agendas, each character working towards achieving what they think would benefit them the most. As The Great Gatsby’s plot thickens the characters constantly show their discontent of the American Dream that they are livingRead MoreBabylon Revisited by F. Scott Fitzgerald1597 Words   |  7 PagesBabylon Revisited by F Scott Fitzgerald F. Scott Fitzgerald is known as the spokesman of the Lost Generation of Americans in the 1920s. The phrase, Lost Generation, was coined by Gertrude Stein to describe the young men who had served in World War I and were forced to grow up to find all Gods dead, all wars fought, all faiths in man shaken (Charters 489). Fitzgerald exemplified the generation that Stein defined. His family, with help from an aunt, put him through preparatory school andRead MoreEssay on Vilification of Women in American Literature2542 Words   |  11 PagesVilification of Women in American Literature The Vilification of Women in The Great Gatsby and Ethan Frome Women have played an important role in American literature. Unfortunately, this role was often negative, without cause to be so. Edith Whartons Ethan Frome and F. Scott Fitzgeralds The Great Gatsby are examples of American literature in which women are needlessly vilified. In The Great Gatsby, Fitzgerald presents three women in an especially bad light. Daisy Fay Buchanan, the narratorsRead MoreHow Darwin Has A Profound Effect Beyond The World Of Science1396 Words   |  6 Pagesthere is no doubt that they care about their own Pokà ©mon, they are always stealing other trainers’ Pokà ©mon and devising ruthless schemes in hopes for a quick path to wealth and fame. This trait is not fit for the Pokà ©mon world, and as a result, the villains are stuck in the same path game after game. On the other hand, the player generally cares for their Pokà ©mon and strives to do right in the world. Therefore, the player is able to advance through the region, defeating gyms and ultimately reaching